Analysing and Answering questions regarding to a business idea - Assignment Example

The main target consumers of this business plan are urban moms, since these are responsible for purchase of food in their families. Most urban moms value organic food, and are willing to spend their money on it, as opposed to inorganic food. This is because they consider organic food more ethical, environmentally friendly and healthier (IBISWorld 2013). This business idea thus belongs to the Whole Foods Market, as this will ensure that the produce that are sold to customers are fresh, grown locally, and safe for human consumption.

A recent survey by CommonGround in the United States showed that more than 50% of women are concerned with how the food they purchase was grown and raised (Food, Nutrition, & Science 2012). Therefore, these desire to be part of the business process, in order to clear their doubts about the food they purchase. On the other hand, urban moms are in charge of approximately 80% of the household spending (Market Research.com 2003). Therefore, these are the main decision makers on the choice of food to be consumed in the family.

Urban moms have great interest in healthy eating; therefore, most will prioritize organic food, which they consider safe, healthy, and nutritious for their families. Urban moms desire to know the growth process of the food they buy, in order to determine whether it fits their health standards or not. Therefore, this business will involve urban moms in the different business projects either directly or indirectly. When these are invited to the farming site to check out the produce and place their order, they will have the opportunity of witnessing the growth process of crops on the site, and this might help clear their doubts about the safety of the produce.

In addition, some moms will be offered tenders to supply food wastes for organic fertilizer (ZeroWasteSA 2011), while some part of the business land will be rented to others to sell our organic produce. According to GardenWeb (n.d), wastes such as coffee grounds are important sources of nitrogen in composite manure. The business will consider organic manure due to its myriad of benefits. For instance, besides serving as fertilizer, this also serves as soil conditioner (Organic Gardening 2011).

According to Flynn (2013), 70% of urban moms question the processes involved in the growth of food they buy. Therefore, this business will consider involving some of them in the business chain to ensure that they are familiar with the growth processes of the crops. This will help the business to achieve customer loyalty, which is important for increased sales. Question 2 Organic food production bases on the factor of healthy eating, since it aims at minimizing use of synthetic fertilizers and other chemical use in the crop growing process.

In the United Kingdom, more people are aware of the benefits of healthy eating; therefore, seek to buy food that is safe and natural. Evidence of this fact is presented in the high demand levels of fresh organic produce, including fruits and vegetables in the United Kingdom. Many companies have therefore, ventured in the whole foods market, which is considered profitable today, due to the high demand of organic food by a greater portion of the UK population. In this case, therefore, this bus