The Unilever Company - Research Paper Example

?The Unilever Company The Unilever Company Introduction A business model features on the procedures of how a company modifies gives out and improves on its value. Value is the eco-social and cultural environment of the organization that help it to maneuver through the world of business. The business model is a very important factor to be considered in any business, and it should be incorporated in the strategic plan of the organization. The business model gives the organization a plan on how it will perform its duties giving the routes to follow through the organizational infrastructure and policies. This gives the idea on how the organization offers services to customers and also the way the customers reward the services offered to them by the organization. It also gives managers foresight about the future of the company hence growth and development are prevalent in the organization. The model gives the general public the knowledge on how the business operates and in the other hand can be used in accounting to give a rim light on the organizational proceedings to the general public. This enhances confidentiality in the organization management by the adjacent customers and hence motivating them and drawing more new customers into the organization. The Unilever Company The Unilever Company is a company that deals with processing goods that are internationally and multi nationally recognized. It was founded through company mergers that lead to a globally recognized company that produces foods, refreshers such as beverages, cleaning agents that are fast washing solutions and other products that are personal care such as lotions and perfumes. It is a company that its goods have been received positively by nations due to their quality. Due to the good business model employed by Unilever Company the revenue allocation for the company is very high in the world's market. Operations and Products The operations of Unilever Company are very admirable because the strategic plan of the company provides measures that boost its performances leading to improved services. This has been enhanced through the world wide branches that have enhanced wider regional support that has helped in the growth of the company. The marketing management of the company has given a major setback on the Socio – economic profile so as to enroll and attract more customers towards the company. The social economic sector will apply to the website creation so that more customers can access the goods offered by the company online hence improving customer management communication. This will help the management in identifying areas of weakness hence improving on them leading to better and quality services (Tuccillo, 2011). Unilever Company is a company that is branched systematically so that it can reach more customers in each and every country in the world. For that matter, it has national managers who are in charge of a country under the regional management (Armstrong, 2012). These work hand in hand to ensure that the company plans are executed in every country where they are but with respect the rule of law of the country. The business models that are employed by the Unilever Company have favored it through the competitive business market that is overwhelmingly growing competitive. This has led to major support leading to it becoming a multinational company. The other major boost of Unilever Company is the diverse models of goods that they offer (Tuccillo, 2011). They have featured every customer in their target leading to a larger market shares allover the world. The websites and the advertising campaigns that have been carried out through out the world by the company have resulted to better product marketing. Through advertising, more customers get the product's knowledge offered by the organization leading to converting them to be the future customers of the products. All this success has been made possible due to the good financial model that has been developed by the company’s top management. Competitors and Partners For any organization to pursue through the business environment it has to identify its competitors and know more about them. This will help the organization to cope with the prevalent hard business environment fairly and without any difficulties. The esteemed Unilever Company has international competitors who are the Nestle and Procter & Gamble (Dubrin, 2010). These two are some of the other international companies that compete with the Unilever Company, but they can not harbor the delivery of services by the Unilever Company due to its enhanced business model that is very clear and easy to follow. The customers have easy access of the Unilever goods and at fairly low costs. The Unilever Company partners with some few companies so as to strengthen the customer relationships and therefore, more market capitalization (Armstrong, 2012). This will strengthen the social economic environment of the organization that will improve the organizational strength in the economic world. There are national competitors who also compete with the Unilever Company therefore, the company has to create an impact in the country so that it can try and get the expected outcome out of the country (Tuccillo, 2011). This means that the company has to invest more in national advertisements that will help it gain market in the country. Laws and Culture The company has to respect and abide by the rule of law of the country where it has engaged in business. It must pay revenue to the government and abide as per the governing laws in the country (Tuccillo, 2011). This will help it to gain more market in that country. It must also respect the cultural rights of the inhabitants of the citizens of the country so as to keep and maintain peace in the nation. This will make sure that the country is not in lack of the company’s products that are legally accepted by country and therefore, nice national interaction with the company. Conclusion All international companies should respect the national laws of the countries they engage business with. This will help the country to maintain peace and tranquility within and with the international forum. Therefore for any international company to do business in any country it must configure to the rule of law governing the particular country. On the other hand, every organization should have a business model so as to compete fairly in the competitive world of business. This is because the model gives the organization a plan about its tasks through the business for quality results to be experienced in the organization. References Andrew J. Dubrin (2010). Essentials of management. New York: Cengage learning. John A. Tuccillo (2011). Business Models for a New Economy. London: Dearborn Financial Publishing, Inc. Michael Armstrong (2012). Strategic Human Resource Management. Washington DC: British Library Cataloguing. Read More