Mobile communication channel and benefits to consumers in the 21st century - Dissertation Example

es and trade press conducted and published (Manninen 2004; Taulavuori 2005; Salmela 2004; Karjaluoto & Leppaniemi 2005; Barnes 2002; Leppaniemi & Karjaluoto 2005; and Salo and Tahtinen 2005). Mobile communication channels is being viewed as the next frontier in achieving customer relation as mobile phone companies seek to market themselves through the mobile devises (Barnes and Scornavacca 2004; Facchetti et al. 2005; Denk & Hackl 2004; Kalakota and Robinson 2002; Varshney 2003; and Wang and Wang 2005).

For the mobile phone manufacturers, it is not just a matter of providing a hand held device but ensuring that they provide a device that is able to provide various related benefits such as instant connectivity, increased convenience, and personalization of services. Phone manufacturers have to ensure that their devices are able to meet user's needs, such as provision of a platform that is able to support, m-commerce applications and other applications that is able to provide them with unforgettable experience.

Despite the fact that increased studies have shown the benefits of mobile commercial communication, most businesses have not been able to recognise the importance of ensuring that their mobile devises are integrated with mobile communication devices that can help increase their client base and hence increased profitability. This research is intended to provide a platform for mobile phone manufacturer and users especially those that hope to increase their relationship on the business to consumer relation to be able to recognise the mobile devises produced are able to provide increased benefits to consumers and as a result, increase sales of their products and services and hence profitability. 1.1Research Objectives The main objective of the research is to help.

Mobile device market is growing at a phenomenon pace. By the year 2008, Apple sold 4 million iPhones a figure, that was translated to almost 20,000 iPhones sold every day. At the same time, it was reported that by the year ending 2007, the total percentage of web browsing on iPhone was at 0.12% of all browsing in the market. Apple’s iPhone has changed the game for many users browsing the web on a mobile device. Web developers can now create functionally rich and visually appealing applications that run within the iPhone’s version of the Safari Mobile web browser.

As shown in the chart below, in the year 2012, according to International Data Corporation (IDC), in their worldwide mobile phone tracker survey, Apple has become the third largest mobile phone manufacturer in the world. This was attributed to the company’s strong launch of the iPhone 4S was listed as the primary reason that the company leapfrogged over competitors LG and ZTE in the fourth quarter of 2011. Nokia still retained its spot as the leader in mobile phone shipments due to its worldwide distribution and manufacturing presence, with Samsung emerging as the number two manufacturer, with its Android smartphone line and new Windows Phone smartphones helping the company sell more than 300 million phones in 2011.

Other mobile phones that dominated included Korean LG and Chinese vendor ZTE. More significantly increase in sales was witnessed with most of the consumers, moving from low-cost feature phones to increasingly powerful smartphones that include Android and Windows Phone-powered smartphones.