The report will highlight the present marketing strategy of the Vodafone and also it will try to put an analysis of the internal strengths and weakness and also the external threats and opportunities of the company. SWOT analysis will be used as the tool to conduct the evaluation process. …
A network service provider is an organisation which is involved in the selling of bandwidth or gives access to its network to facilitate communication. Telecom network in UK plays a vital role in the growth of its economy. It accounts for nearly 75% of the total service revenue in the UK’s communication sector. The revenue from voice service was on the higher side prior to 2009, but started declining thereafter. During the same time the industry witnessed a massive growth in the internet segment. The widened accessibility of rapidly fast broadband network and the changing demand of consumers in the UK market made it possible. There was a huge increase in the number of mobile internet user (Ofcom, 2010, p.279). The players of the industry includes orange and T-mobile, Vodafone, O2, 3 mobile service and others.
The name Vodafone appeared from the words voice data-phone and collectively got its name, Vodafone. Vodafone group Plc. is an organisation indulged in the business of providing telecommunication services. The company was headquarters at Berkshire, but recently it has changed its base to London, United Kingdom (BBC, 2009). It has its presence in Europe, Africa, Asia pacific, Middle East and the United States of America. It employs around 70,000 employees around the world. Vodafone has its presence in 30 countries around the world and also holds a mammoth base of 371 million subscribers around the world (Vodafone, n.d.).
In this changing environment and rapid technological development has made the customers to demand at the extremes levels. Therefore in order to satisfy its customers the network of Vodafone gets periodically updated with the launch of any technicalities. To cite an example the company has incorporated the 3G technology in its network. It has made possible for the company to provide the subscribers with the access of voice communication as well as data transfer at a rapid rate. The competitors of the company includes 3 mobiles, telenor, airtel, t-mobile, AT & T, orange mobile, pennon, TMN etc. and also other local player belonging to different countries. Mission Statement The company has put forward its mission statement as ‘We will be the communications leader in an increasingly connected world’. The mission symbolizes that the company is optimistic in nature. The company is currently the third largest telecom provider of the world after china mobile and singtel according to the number of customer. Therefore the company clearly portrays that they would like to achieve the elite position in the years to come. The company is also highly focused on developing the products which goes according to the technology as well as which satisfies the need of the customers. SWOT Analysis SWOT analysis is a tool which is used to do strategic planning and is also used to evaluate the internal strengths & weakness as well as the external opportunities and threats. Therefore it is considered as essential element which matches the company’s capabilities and resources to the environment where it operates along with its competitors (Richter & Pahl, 2009, p.1). The SWOT analysis of Vodafone has been illustrated below:- Internal Strengths International presence Huge Brand value Technically up to date products `Weakness Poor connectivity in some rural areas. Depends on European market External Opportunity Larger geographical access Sound diversification strategy Threats Tremendously competitive and saturated market. Emergence of low priced ...
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The most affected industries are the ones which seemed most promising only a few years ago. A very good example is of the automobile industry. The growth in the automobile sector was off the charts for the better part of last decade. This was basically due to the large growth in the financial sector and the exaggerated competition and growth in the banking industry.
It is a multinational conglomerate which operates in more than 30 countries all over the globe. The name Vodafone was derived from voice datafone selected by the organisation in order to offer the customers the facility of voice as well as data services within the mobile phones.
It became an independent company in September 1991, at which point it changed its name to Vodafone Group Plc. From those beginnings, Vodafone now owns and operates mobile phone networks in more than 30 countries, and also operate through partner networks in more than 40 countries.
The past and present strategies of the company have been analysed to find out the current strategic issues the company has. Then suitable future strategic options are generated and evaluated to select the most appropriate strategies for the company.
Overall, Vodafone is a large group with multiple legal entities. However, the CEOs of all the legal entities report to the group Chief Executive Officer (CEO) and the Chief Financial Officer (CFO) manages consolidated finance for the group. The analysis presented herewith is pertaining to the consolidated finance of entire group and not of their individual legal entities.
Aside from the success of the GO-Race (Loo-Racer) strategy, investing and implementing a good Corporate and Social Responsibility Initiatives such as: environmental concerns, charity works, disaster programmes,
Moreover, the cell phones are being used as a necessity due to easy access to the Internet.
However, this concept is relatively new for the developing countries as there is dearth of effective communication channels.
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