The objective of this paper “Inventing the future play: Lego” is to establish whether the innovative strategy and product development which is the methodology that the Lego Plastic toy company pursues in its bid to become globally competitive…
The Lego Company has its competitive advantages to the fact that it is the pioneer of the brightly coloured building bricks that was launched in 1949 and has grown tremendously to the variations in the basic product into 1700 different parts which include shapes, bricks and miniature people that little children who compose much of the targeted market can use to make almost anything. The resulting outcomes range from small to large cars models and working space stations which are battery-operated space stations. This has spearheaded the competitive resolve grounds of the Lego Company and has helped in the attainment of the strategic planning that has seen its sales increase considerably to an estimate of over 10 billion Danish kroners in the year 1999. According to Singh (2008), the future depends on the competitive advantages that have to constantly develop towards new innovative direction.This is due to the theory and methodology applied by the Lego Company which has been positively changed to incorporate other aspects such as the new kit for girls that composed of a whole girl’s series that has miniature furniture and dolls. It went a step ahead to market construction kits with instructions and microchips on CD-ROMs. The theories which prove that the modern children will tend to like the new kits will end up increasing the profits of the toy company. This was to combat the rise of computer games and the drastic change that occurred in the mid-1990s which enhanced change....
According to Singh (2008), the future depends on the competitive advantages that have to constantly develop towards new innovative direction. Theory Application (strategy development) The Lego Company has an equivalent of 830 sterling pounds market share and it is relatable to a great deal of profit margin especially in this modern market structure. This is due to the theory and methodology applied by the Lego Company which has been positively changed to incorporate other aspects such as the new kit for girls that composed of a whole girl’s series that has miniature furniture and dolls. It went a step ahead to market construction kits with instructions and microchips on CD-ROMs. The theories which prove that the modern children will tend to like the new kits will end up increasing the profits of the toy company. This was to combat the rise of computer games and the drastic change that occurred in the mid-1990s which enhanced change in preference of computer games as the future play tool. This change has greatly helped in enhancing the competitive aspects of the Lego Company to its advantage. Strategy development direction for Lego Plastic Company The Lego Company has a strategic direction that is vested within its desire to become very competitive and aggressively motivated by the ever increasing competitors that can go to the extent of making and developing products that are similar to the ones produced by the company. This strategy has made the company to sue for plagiarism and product rights infringement to no avail and the last thing that it had to do was step up and stay ahead of its competition. This strategy has led to the direction it has taken towards the international consumer research that has been extensively carried out to help it ...
Cite this document
(“Inventing the future play: Lego Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/business/93737-lego-inventing-the-future-of-play
(Inventing the Future Play: Lego Essay Example | Topics and Well Written Essays - 1000 Words)
“Inventing the Future Play: Lego Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/business/93737-lego-inventing-the-future-of-play.
Media plays a significant role in gendering children, but also represent the desires of children themselves to be gendered. This essay examines two advertisements for closely related products: Lego, and “Lego Friends,” a variant aimed at girls. It will argue that these ads, in addition to the products themselves, reinforce traditional gender roles in a variety of ways.
They have differentiated themselves by making specialized toys which can improve the analytical ability of children. Children often ask for such toys which can make them think in new ways. Lego toys provide them the opportunities to utilize their brains efficiently and effectively (Berkowitz, 1992).
The essay implicitly explains the life cycle of the toy industry and itemise the ways by which the growth of this industry has helped in the business of Lego. It then concentrates in Lego’s global and regional strategies that have helped it to gain this position in the toy industry.
Unless businesses restructure their operations and strive towards gaining competitive edge, it is not likely for the businesses to succeed. Strategic planning requires that an organization must initially scan the environment for the presence of numerous competitors as well as analyzing physical resources and skills of the workforce.
This to me is one of the greatest challenges - but also a great opportunity for consumer goods manufacturers! Because of this, the winners of the future will be companies that democratize their tools for production and distribution to lower costs and empower lead consumers.
llectual property law in the first instance based on my penchant for learning would patent themselves in with my personal vocation of working for the entertainment industry.The fundamental reason for choosing this topic was that having searched literature I found that very few
Healthy toys are very important for a healthy lifestyle of children and it helps them to shape their future in a sound way. Hence, Lego is committed to offer healthy toys and healthy lifestyles to ‘children’, the
The business was shifted in the year 1930 and the children toys started being manufactured from 1934. The name Lego was derived from a Danish words which meant to ‘play well’. The early products that the company produced were cars,
The LEGO Group is a company that is family owned with headquarters in Billund, in Denmark and is renowned for manufacturing toys that are LEGO-branded. Ole Kirk Christiansen established the company in 1932 and presently it has developed to be among the leading manufacturers of play material that target children.
10 Pages(2500 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Inventing the future play: Lego for FREE!