Apple on the other hand registered a considerable drop in the demand of its iphone with its stock declining by 37% percent since it hit the peak after being released in September 2012. The success of Samsung in the Smartphone market has been as a result of rigorous advertising and campaigning. Nevertheless, the author acknowledges that despite the fact that Samsung has made huge advances in the Smartphone industry, apple remains the major player having generated twice as much profit as Samsung had generated in the last quarter of 2012. Moreover, apple has a market value of $413 billion which is almost double to Samsung market value of $217 billion (Sherr & Ramstad 2013). This paper is an evaluation this article checking on the credibility of this article and the authors representation of facts. The article “Has Apple Lost its Cool to Samsung?” is a newspaper journal retrieved from the Wall street Journal. The target audience for this article is the general public with the aim of informing them on the developments that have been made in mobile phone technology. Over the past years, phone companies that have dominated the markets are the ones that have had the most advanced technology. This article is thus aimed to help the people decide on which phone models to buy; which are the most advanced. It is also aimed at investors who get to make informed investment decision.