StudentShare solutions
Triangle menu

Marketing planning - Assignment Example

Nobody downloaded yet

Extract of sample
Marketing planning

The shop has established more than 290 shops across the globe but United Kingdom is the core business market for the company (Pret A Manger, 2013b). Schwartz (2004) has rightly pointed out that in previous occasions, companies establish marketing plan on the basis of its allocated budget but now companies decide marketing plan on the basis of its strategic objectives. Schwartz (2004) has also pointed out that modern marketers are emphasizing more on customer satisfaction and customizing the product offering as part of marketing plan. Sheth and Sisodia (2006) have also pointed out that changing pattern of marketing planning includes the marketer’s willingness to incorporate psychological, economic and informational shift of customers as integrated element of market planning. Pret A Manger (2013b) has reported that it earns annual revenue of 380 million pounds from its global business operation, and the company has reported that it has sufficient liquid asset to finance its strategic decisions. For example, recently Pret A Manger had struck a deal with by investing more than 1 million pound with Vitrue which is a social media management platform in order to target local youngsters who frequently use social networking sites (NMA Staff, 2012). Digital marketing strategy of the company has also helped them to achieve $280,000 increased in store operational revenue. Such examples are showing that Pret A Manger has sufficient capabilities in order implement new marketing plan which can be recalibrated in accordance with the customer demand. “Examine the marketing environment and analyse the internal factors and external factors (such as PEST) assessing the strengths/weaknesses and opportunities/threats in order to conduct a marketing audit” Ans.1b- As UK is the major business interest for Pret A Manger hence the researcher has decided to conduct a strategic audit of the coffee business of the company in context to UK business environment. Let’s try to shed light the coffee industry of UK in order to understand why companies including both restaurants like Starbucks, Pret A Manger etc and retail sellers like Nestle and Green Mountain etc are changing their marketing plan to cater to the demand of Britons. Market Value Market Value Forecast Market Volume Market Volume Forecast Market Share More than $2,500 million with growth rate of 4.8%. The sales volume coffee selling through retail channels and franchisee based restaurants will touch $3,000 million within next three years. 140.7 million kg with growth rate of 0.7%. The market volume will touch 150 million kg mark within next couple of years. Tata Global Beverages Limited and Starbucks are the market leader with consolidated market share of more than 29%. (Marketline, 2012a) It is evident from the above statistics that there is ample opportunity exist for Pret A Manger in order to penetrate more in UK coffee industry but they need to create a sustainable marketing plan to achieve a niche position. Now, the researcher will try to understand the business environment for Pret A Manger by considering both internal and external factors. PEST will be used to external environment analysis and Porter Five force will used for internal market audit. Table 1: PEST External Environment Characteristics Opportunity for Pret ...Show more

Summary

Pret A Manger Table of Contents Table of Contents 2 Task 1 3 Task 2 7 Task 3 8 Task 4 11 Reference 13 Task 1 “Review the changing pattern in marketing planning and assess capability of your Chosen organisation to carrying out a marketing plan” Ans.1a- The researcher has selected Pret A Manger as the study organization in this paper…
Author : borerkelly
Marketing planning essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing planning"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Planning
He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
11 pages (2750 words) Assignment
Marketing planning of Roddick Foundation
This paper presents brief report on the management strategy of Roddick Foundation and gives detailed analysis of both the macro and microenvironment analysis. In order to analyze the business environments, various business analysis tools such as SWOT analysis, gap analysis and strategic recommendation, possible competitor reactions etc will be included in the paper.
7 pages (1750 words) Assignment
Marketing Planning on Portakabin
Answer No. 1 Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has specialty in modular building production. Initially, it was serving customers of construction industry by developing attractive buildings but as the demand of its target market changed, they decided to expand into development of offices, hospitals and schools (The Times 100, 2011).
20 pages (5000 words) Assignment
Marketing Planning Process Assigment
This company is selected as it will help to analyse about the entire scenario of card market in the UK. The card market is growing rapidly in the UK. The company though possesses various traders within the system, it was lacking in certain skills and innovative designs.
38 pages (9500 words) Assignment
Effective Marketing Planning
According to the report effective marketing planning depends on how well market research has been conducted and the ability of the market researcher to create indicators which offers feedback about the success. An effective market plan should not be founded on wishful thinking but instead on solid researched information concerning the customer base.
8 pages (2000 words) Assignment
Marketing planning
They specialize in Coffee, Fast food and soup. Eat limited has become of the best local brands of fast food chain in London, having more than 100 outlets. The fast food chain is popular for its kitchen made and fresh food items, giving the feel of homemade food.
11 pages (2750 words) Assignment
Marketing planning
These tyres are sourced from a number of countries in the world, who are widely known for having internationally recognized tire manufacturers. There are around 3,000 tyre outlets in the United Kingdom, which specialize in tyre retailing and
7 pages (1750 words) Assignment
Marketing Planning and Strategy (M7_1)
t to be more superior that the competitors’ like the OnStar of GM which is of less features compared to the market friendly Sync (Pride & Ferrell, 2012). Ford is also in a good competitive standing owing to its elimination of many brands and narrowing down to highly
1 pages (250 words) Assignment
Marketing Planning and Strategy
Marketing as a process entails a combination of four marketing strategies. Marketing is, therefore, the process of acquiring the appropriate skills that improve the marketing process. The marketing professional entails the acquisition of skills that allow the individuals to associate effectively with the target market.
1 pages (250 words) Assignment
MARKETING PLANNING
After defining the objectives or the mission, environmental scanning is conducted that later leads to strategy formulation and strategy formulation. Lastly, evaluation and control are conducted. Tactical marketing planning is the actions that are taken so that
9 pages (2250 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us