Research Methodology Research Design Research Philosophy The research shall contain elements of both positivism and interpretivism. The interpretivism philosophy is quintessential to our understanding of how and why international students arrive at a preference for certain mobile phone over another in London. This research incorporates identifying and analyzing the factors behind mobile phone selection by international students in London which have not yet been discussed in the context of UK in various past studies. Since this requires significant level of involvement, the subjective element associated with interpretivism will remain dominant. At the same time, the lack of objectivity related with using the interpretivist approach makes it necessary to adopt a quantitative approach and positivist philosophy for the establishment of our research instrument. Research Approach An inductive approach shall be used to identify common factors behind choice of mobile phones in London by international students which shall be picked up from raw data with subsequent generalizations made for the entire group. Key factors shall be grouped into categories such as cost, availability etc. from raw data and theory shall be developed capturing those factors that are judged to be significant by the researcher. Since the nature of research is qualitative, multiple interpretations may be made from open-ended data obtained through focus groups. Therefore, the findings shall be in large part interpreted in the context of the researchers’ prior experience and/or assumptions. Research strategy Reflecting a blend of positivist and interpretivist approach in our research, a combination of research strategies shall be used including surveys and focus groups. While the surveys are a reflection of the positivist approach, focus groups are suggestive of an interpretivist approach. Inferences regarding the factors that affect choice of mobile phone by international students in the UK shall be made and relationships between these factors shall be determined using quantitative techniques. Focus groups have been defined as a series of discussions that are systematically planned and that obtain target audience’s perceptions in a particular area of interest under an environment that is tolerant and “non-threatening” (Krueger & Casey, 2009). The focus groups shall enable the identification of open-ended, sub-conscious responses from the students that they would otherwise not reveal through direct questions. Projective techniques such as those using images of various types of mobile phones (flip cover, sliding, QWERTY keypad, big screen) shall be shown along with various brands including Samsung, Nokia, Apple, Blackberry and others. This exercise particularly attempts to unravel social motivations such as peer pressure in their new place of study as well as the effect of factors such as security (little/no thefts) and supporting infrastructure such as mobile hotspots and e-shopping that may not be available in the countries to which these foreigners belong. Data Collection As suggested earlier, data shall be collected using focus groups and surveys. The surveys shall include both interviews and questionnaires.
Research Methodology Customer inserts his/her name Institution’s name Department’s name Date Research Objectives 1. To identify the factors that affect expatriate students’ choice of mobile phones in London with a focus on the service providers with which these mobile phones offer contracts, the relative costs of pre-paid and post-paid phones, social factors such as trying to associate themselves with their British peers, as well as compatibility of the students’ own cell phones in London…
From the product development to review of after sales services, e-business and internet play key part in the flow of data, not only inside individual business but also between businesses of an individual or multiple companies. The internet based system has engrossed special concentration because of the market expansion and impact on business structures internationally (Park & Yun, 2004).
This has been making the restaurants struggle for their profitability and for their survival. The industry has become more competitive and they need to evolve methods that will help them become more profitable. This research was undertaken to identify whether any of the new media for advertising that has been identified will help the restaurants to reap a better result.
Moreover, research studies in the human science fields; such as health and social sciences, not only refine and add to what is already known in theory and practice, it also empowers the professional to capably foresee and manage the complex and constantly changing challenges facing these professions, considering the changing conditions of the human beings (Laws and Marcus, 2003).
ired to address such issues, to designs the methodology for collecting data, analyzing it and communicates its findings and their implications (Lee, A. 2004).
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This research will include an application of dominant research concepts and theories that can be used in the study. This will provide a commentary and apply important concepts and important standards that are important and vital