STRATEGIC PLAN, PART II - Admission/Application Essay Example

The company realized that adoption of 3D in its movies was encouraging viewers to go to cinema halls because their perception was that they get a better experience when in those halls than when at their homes. The major reason for this is because very few people have 3D TVs in their homes because they are costly (Pearce & Robinson, 2004). Also, Veraz is adapting so its movies and documentaries can appeal to a wider audience from different parts of the world, hence capturing more market. What’s more, the company has been making efforts to make its movies more and more generic, so they can attract a wider audience.

Since Veraz cannot afford the latest and top-notch 3D cameras as well as big A list actors, they have adapted to unique things like original story lines. In other words, the company has adapted to doing with what is more affordable to them, such as the script and shots or camera angles (Cannon & Morgan, 1990). The supply chain operations of the organization Veraz distributes its products through different geographical territories, each with its own distributors who have the rights over the exhibitions such as read cinema hall managers.

The distributors benefit from the shares that remain after subtracting the net gross from theater rentals. Recently, a subsidiary entity has been incorporated into the supply chain, which aids in the delivery of the products to the customers. Opportunities 1. Exploiting emerging markets and expanding abroad 2. Providing what the consumers are lacking in the market, for example original story lines 3. Introducing new platforms to aid in distribution of products, such as internet 4. Raising money through financial markets to expand and counter competitors Hypothesis surrounding each opportunity Hypothesis Research question Circumstances classification Importance of each classification Accuracy of the importance classification The company will be operating internationally in the next three years What challenges will the company face while trying to expand internationally?

Expansion Market share High Veraz will use original story line to compete against big and well-established companies What strategies can veraz undertake to compete against companies with huge capital base? Competitive advantage Sustainability of business medium By next year, the company will have started distributing its products through the internet? What challenges will Veraz face in its efforts to use the internet to distribute its products? strategic Reaching more customers High If Veraz can raise money through the capital market, it can be able to expand and become a market leader What are the limitations of using the capital market in raising capital?

Expansion Raising capital high SWOT analysis References Cannon, H., and Morgan, F. (1990). A strategic pricing framework. Journal of Service Marketing, 4, 19-30. Pearce, J., & Robinson, R. (2004). Strategic Management: Formulation, Implementation, and Control, 9 e. Retrieved from