Social media is a part of our everyday life. Most people start their mornings with browsing news on Facebook, while others love to show off their new clothes on Instagram, or share their new jokes or important thoughts on Twitter.
Mostly we use social media for entertainment and communication. However, there is more to it. Social media websites can become perfect platforms for your career. Marketers use them to build brand awareness and reach more audience, advertisers look for effective ways to inform people about their services, employers and employees find and offer job there.
If you didn’t know about that, here is a small guide on how to use social media professionally to improve your career.
Of course, you should start with using a specialized social network designed for career and professional communication – LinkedIn. It is not the only network to help you find a job, however this website is popular among successful companies and you never know who can run in your resume and ask you for an interview. Don’t forget to constantly update your resume and add new skills, and ask friends and colleagues for recommendations. Just be sure to create a great profile that will make you stand out.
Showcasing your professional interests is a perfect way to demonstrate what you care about. Facebook or Pinterest are perfect for this, however other networks are just as fine. Show what you know and appreciate and you will get followers who are also interested in this. This will help you present yourself as an expert in your field.
Maybe, you want to learn more about people you see every day. If you are looking for some personal information and interests, try searching for these people on social media. You will see what they are posting and learn about their aspirations. This is a good option for socially awkward people who do not want to combine their friends with their work-related social circles. If you are one of those people who don’t know how to deal with co-workers and their friendship requests on Facebook but want to know what TV-shows they are watching, feel free to use social media as it’s a gret resource of additional information.
There is a great number of career-oriented blogs, accounts, and tools that can help you improve your professional skills and boost your career. Such resources as Levo or Muse have social media accounts and you are free to follow them to stay informed about the latest trends. Follow well-known figures and influencers in your professional sphere and don’t be shy to write messages to them, ask questions, or ask for job advice. In the worst case scenario they won’t respond to you. But more often than not you will get exclusive and valuable information straight from the source.
Another good thing about social media is that you can show whatever you want to show. This easily creates the best type of social image. When you post photos of your trips, interesting places, hobbies, and other stuff – you look like an active person who is a willing to try something new.
So from now on, consider using your social media accounts to gain something useful for your career prospects and professional development!