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Museum spaces and department stores are both phantasmagoric spaces.
Pages 8 (2008 words)
University’s Name Museum spaces and department stores are both phantasmagoric spaces Student’s Name Date Lecturer’s Name and Course Name: The fusion of real life objects along with rapidly changing assumed elements is known as phantasmagoric effect. It also means how any article or image is displayed in terms of color, size and via the help of swiftly shifting lights; that it absolutely depicts a different message to the viewer.
The viewer was not able to comprehend the meaning of swiftly and chaotically changing images and thus, could only perceive them as paranormal. Since the inception of time, projection and external beam effect techniques have been used by the magicians and theater to induce their viewers to believe-in, what is displayed for them. The same strategy is adapted by museums and lately it has also been used by the department stores. The psychological implication behind this technique is to produce inimitable impression on the spectators so they can believe the clairvoyant quality of the article on display. The aura, visual light effects, structure of the building and their rapidly changing aspect make these articles exclusive in the museum. Therefore, maximum attention is paid on the surrounding of the article to give it a mystic touch. Kapferer (2002) sheds light on why any space becomes phantasmagoric space and when any space is disjoined from the day to day life thus, due to its unusual attributes then such a space would be entitled for phantasmagoric space. Furthermore, he explains that phantasmagoric spaces entail generative forces, which represent them as distinctive. ...
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