Country Study on Malaysia

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Malaysia Country profile Malaysia is one of the most vibrant economies of the south-east Asia. The country has shown several decades of phenomenal political stability and unmatched industrial growth. Malaysia is a multi-religious and multi-ethnic society with a majority of Muslim population both in the states and in the Chinese community.


60 per cent of the population comprises ethnic Malays, 26 per cent of the population is Chinese while the rest are Indians and other indigenous races. Since 1971, Malays have witnessed positive discrimination and ethnic Chinese are wealthiest of all communities in Malaysia socially as well as politically whereas the Indians are the poorest. The global economic downturn has dented the economic prospects in Malaysia. The government introduced an economic stimulus plan worth $16bn in 2009 to deter the effect of the approaching recession (“Malaysia Profile”). Branding association of Malaysia The Branding Association of Malaysia was established in July 2000. It advocates unity between the member countries in order to identify solutions to policies and problems that are challenges to the brand. The Branding Association of Malaysia has contemplated the establishment of a branding association for the Asean countries so that brands’ needs across the region with respect to product promotion and marketing can be addressed. Countries member of Asean include Malaysia, Indonesia, Singapore, Brunei, Myanmar, Laos, the Philippines, Thailand, and Vietnam. ...
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