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How might an organization create and sustain competitive advantage through the strategic use of design thinking? Your task for t
Pages 8 (2008 words)
DESIGN THINKING AND VOLKSWAGEN ORGANIZATION Name: Institution: Course: Tutor: Date: Design Thinking Innovation is a basic feature in business management in the modern day context through which organizations design new and improved products with the main aim of remaining relevant within the foregoing competitive business environments.
2). Design thinking has been shown to be the process through which individuals within organizations identify particular issues and through strategic thinking develop viable solutions, which are mainly focused on improving future results to the organization. It is therefore a process whereby the innovation starts from the goal or purpose intended to be achieved as against from the problems to be solved (Wattanasupachoke, 2012, p. 1; Kevin and Ron, 2008, p. 8-10). Through critical analysis of issues in current as well as future perspectives, design thinking explores the parameters of the issues and then resolutions are explored simultaneously. This system is therefore uniquely applied within trading organizations as against scientific methods, which are adopted for solving problems. Design thinking is therefore an emerging trend that trading organizations are adopting in order to create as well as sustain competitive advantage in business environment against other competing organizations. It is a popular notion among business organizations that yesterday’s innovation can never guarantee tomorrows competence hence the need to encourage the innovation spirit (Maier and Zenovia, 2011, p. 975). ...
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