2). Design thinking has been shown to be the process through which individuals within organizations identify particular issues and through strategic thinking develop viable solutions, which are mainly focused on improving future results to the organization. It is therefore a process whereby the innovation starts from the goal or purpose intended to be achieved as against from the problems to be solved (Wattanasupachoke, 2012, p. 1; Kevin and Ron, 2008, p. 8-10). Through critical analysis of issues in current as well as future perspectives, design thinking explores the parameters of the issues and then resolutions are explored simultaneously. This system is therefore uniquely applied within trading organizations as against scientific methods, which are adopted for solving problems. Design thinking is therefore an emerging trend that trading organizations are adopting in order to create as well as sustain competitive advantage in business environment against other competing organizations. It is a popular notion among business organizations that yesterday’s innovation can never guarantee tomorrows competence hence the need to encourage the innovation spirit (Maier and Zenovia, 2011, p. 975). Manufacturing and technical organizations are basic examples, which adopt effectively the design-thinking framework. In such an example to an organization, which bears the traits of manufacturing and technical attributes, we consider the Volkswagen automotives company. This project therefore has the main objective as being the analysis of design thinking as an effective tool to be adopted within the locomotive industry with a special attention to Volkswagen. The Volkswagen is a brand name for a group of entrepreneurs; companies whose main area of operation is within the automotive industry. They are well known for the manufacture and sale of the Volkswagen, Audi, Skoda, SEAT, Bentley, Lamborghini, Bugatti, and Porsch
DESIGN THINKING AND VOLKSWAGEN ORGANIZATION Name: Institution: Course: Tutor: Date: Design Thinking Innovation is a basic feature in business management in the modern day context through which organizations design new and improved products with the main aim of remaining relevant within the foregoing competitive business environments…
Many successful businesses boost their success by citing the work of their chief executives or other personalities who make enormous contributions towards success. Marketing efficiency of a company depends on company’s knowledge of the consumers. Scandinavian Airlines System is corporation that survived the odds in business by facing challenges and beating them.
Business managers are required to devise strategies focusing on the external marketing conditions that would in turn, help the company in achieving business growth in the region. Business managers can work in developing the attributes of the products or services through product development strategies or can focus on diversifying into other related business areas to help gain a larger market.
It has been observed that every company or business desires to expand worldwide and operate globally. It is also known as the process of interchanging the views, products as well as cultures in the global periphery. The barriers for international business have been witnessed to have reduced significantly in the recent years.
The present study analyzes how companies use the global strategy to gain competitive advantage. Also the essential success factors of firms to succeed in the international business have been discussed. Add to that it has also been discussed that how companies can fail in the international market due to lack of planning and vision.
Today, due to a highly competitive operating environment, organisations have devised new ways of ensuring competitiveness in a crowded market. Most organisations have realised that the traditional problem solving methods are no longer viable due to sophistication of organisations.
Design thinking can be described as a cognitive process of developing practical improvements to organizational performance by combining rationality, empathy and creativity (Jones, 2008). Empathy refers to the process of understanding the context of a particular problem, creativity entails generating solutions and insights that can be useful in solving the problems while the element of rationality helps in analyzing the identified solutions and insights to determine if the fit the contexts of the problems.
Design thinking is basically a process of modifying the business processes in such a way that they create new opportunities which a company can use to improve business productivity and profitability. Design thinking closely related to the concept of innovation which means coming up with new ideas that can be used to improve business productivity and efficiency.
This essay focuses on identifying the various ways in which Apple Corporation can create and sustain competitive advantages by using the strategic design thinking process to create business solutions that lead the success of such organization and into the prosperous future. It also analyzes corporative ideas, cultural selection and purposes of the company.