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Name Professor Class Date Advertisement for Analysis: Samsung Note II Link: http://www.youtube.com/watch?v=KJ9GhdjX2hE As a subject for analysis in this paper, the commercial of Samsung Note 2 was chosen. The commercial contained very minimal text and was limited only to a description that the phone has AMOLED screen and that the device is a smartphone, tablet, notepad, planner and a game.
Reflecting about it, I figured that the removal of text in the commercial was deliberate and that the format and presentation has subtle messages on its audience with the ultimate objective of enticing its audience to buy the product. The absence of words is not a shortcoming of the production people who did the commercial. It is a product of careful research about its target market and their characteristics and the commercial was presented based on the characteristic of its target market. The target market of smart device (it is not just a smart phone) are people who are technology savvy people who are receptive to try new technology and uses technology a lot. Obviously that characteristic points to young people like me and young professionals who are fascinated and uses technology a lot. The cliche that “a picture says a thousand words” applies to this commercial. There were almost no words yet the commercial was able to engage its target audience with the product by showing what the product can do as it pushes the limit of what cellphones can do by several notches that it is no longer just a cellphone anymore because there are a lot of things we can do on it in addition to making calls and texts. ...
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