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INTOSANA GmbH internship report - Essay Example
Pages 13 (3263 words)
INTOSANA GmbH is a nursing care facility which provides home service care to the elderly. Located in Berlin, the company started its operation last November 2010 which makes it a relatively young business establishment. Its core mission is to provide full assistance, advice, and care to the needs of the elderly. With efficient services, it hopes to eventually excel and dominate in the care market…
During this year’s internship program, I was assigned to help in developing the marketing strategy of the company especially through online marketing promotion. In addition, I was tasked to perform a market analysis on a specific target group which turned out to be a vital source of information for the company. With these accomplishments, I did not only able to fulfill my duty as an intern but also contributed to the overall growth of the company. In fact, during the entire internship period, I was able to help them get 15 more clients through my work in marketing strategy. Having worked for eight hours a day in two months, I have fully performed my task and prepared to document my working journey. As such, the purpose of this paper is to primarily recount my internship experiences at Intosana GmbH – my role in the company, the contributions I have made, and the lessons learned from the internship experience. First, the description of the organization will reveal the company’s organizational structure and the role I played in the company. From this, an analysis of my experience will showcase my learnings in business and management. Lastly, I will present a personal evaluation of my experiences to showcase my insights about the entire experience. As a nursing care service facility, Intosana GmbH is a company that primarily provides home care service to the elderly. Having started its operation only in November 2010, the company envisions to expand and to improve its services in Berlin and eventually all over Germany. ...
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