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Design & Technology
Pages 4 (1004 words)
Consumer technology industry Name Institution Michael Porter’s 6 Forces Michael Porter arguers that there are six forces that determines a company’s competitiveness and that these forces may change over time as the company’s conditions change (Ha?ma?
ma?la?inen, 2004). Entries divide the market amongst more sellers and decrease each company’s share. The technology industry attracts vast newcomers due to its appealing customer base and fast growth. However, the newcomers are threatened by the capital needed to venture into the industry due to the expensive start up infrastructure. More so, new entrants feel threatened by the existing brands especially in the line of networking service providers like Microsoft, given that the established brands posses firm customer base that is hard to overcome. Nevertheless, the other line of technology industry that produces technology devices and gadgets like the renowned Samsung Corporation could attract entrants who could chip in and invent products that exactly befits the customers taste. Competitive rivalry The technology industry is well known for its fast growth, competition and effectiveness, and this explains why new entrants do not survive because of the intense rivalry between the existing players. However, the competition from rivals depends on the field of specialization because other companies produce technology devices while others offer networking services. ...
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