Fabric Research, Research a 'new' apparel or home textile

Fabric Research, Research a
Design & Technology
Pages 3 (753 words)
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Name Professor Course Date Rio de Janeiro home textiles There is a new upcoming home textile development in rio de janeiro city called Rio De Janeiro textiles. This company collects plastic bags and any form of waste and recycles it to clothes, which are mostly to be won at least once and not more than twice.


This is an issue by itself since if it had a target group; it could have an appropriate price level, which it does not have. There are more issues but not related to targeting and positioning. It therefore clear that the typical buyer in this scenario is anyone who has the will of using the new home textile product without polluting the environment. The company belongs to a local investor known as Almasi Algar who also supplies the products to America, UK, Asia and many more from different continents. Still in the incubation period, the company can hold a minimum of 100 employees who are currently on site and sits on a 3-acre piece of land in the leafy suburbs of Rio de Janeiro. Concept description The actual composition of the fabric is different types of leaves ranging from the soft to the hard leaves. Depending on the preferred texture, the leaves undergo the process of sorting; using high tech machinery and workers manually select shouting and clean colors. They are soaked for some time under strict and disciplined scrutiny and later mixed to make a garment. Dedicated employees among the 100 mentioned earlier and printed depending on fashion trends then finish the garment. ...
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