Got a tricky question? Receive an answer from students like you! Try us!

Nokia Smart Smartphone - Essay Example

Only on StudentShare
Author : gcasper

Summary

Nokia is a mobile phone company whose headquarters are based in Finland. The aim of this paper is to outline the meaning of design thinking and its benefits to organizations. More so, the paper will look at Nokia Company and its design thinking effects on global sales and market share…

Extract of sample
Nokia Smart Smartphone

This paper approves that the device also has a transparent and flexible screen that could be viewed at any angle without light interference and reflections. This feature also applies to diverse customers who deal with diverse tasks in their daily activities especially the outdoor activities. This means that the screen of the Smartphone will not be affected by reflections but rather will have an accurate colour, image contrast, picture quality and above all flexible readability. The screen is a major determiner on customer behaviour while purchasing phones will mean that flexible and readable screen will attract a vast range of customers because customers love the uniqueness of the products.
This report makes a conclusion that product designing and creativity means that the company needs to intensively research on appropriate products that aligns with the changing trends because it latest smart phone design Nokia Lumia 525, has outstanding features but still do not possess the required uniqueness compared to other Smartphones. This means that the company’s design team should research and borrow a piece from other leading companies like Apple’s design team whose product designing is unique and different from the rest and above all exactly befits customers’ needs. This seems to be the recommendable way for Nokia who holds a strong brand and outstanding customer loyalty because analysts claim that the company could experience more declines in revenue and market share if necessary innovations do not take place. Therefore, the ball lies on Nokia’s executive team to implement necessary measures that will rejuvenate the company from its current downfall because the company has all the needed resources and capabilities to prosper and become a leader in the industry. ...
Download paper

Tags

Nokia

Related Essays

Modular Design and Prefabrication Solutions: Realising Patent Value
From the research it can be comprehended that a patent refers to a licence, which is awarded to an individual or organisation, by a government body, to assert the person’s right to deter others from making, selling or using an invention. As more and more inventions occur each day, the government saw it fit to enact patent laws to prevent or reduce cases of conflict between persons regarding the production and utilisation of an object. Patents are internationally recognized as intellectual properties held by a person, which allows rights to be bestowed upon a single individual…
16 pages (4016 words)
Smart Fabric.
These fabrics are created in such a way that they can control heating and cooling. These fabrics can be used in medicine, sports, military uniforms among others. The technology in these fabrics is such that it can react to sounds, actions and movement. These textiles have been applied in healthcare, communication, music and in recent research it could be used in military. Smart fabrics are a promise of revolution for lifestyle, commerce and physical conditions of individuals (Nugent, 2006). While smart clothes offer a wide range of advantages if incorporated in the textile industry, it faces…
5 pages (1255 words)
engineering design
Additionally, the implication takes note of the risk level that is associated with the established significant parameters (Budd, 2006). From the questionnaire generated, the customer requirement for key ring torch includes a metal shell body having different colors, 58 by 20 MM size, LED light for lighting, nice color, and 4pc button cells that are included on the key ring. I used the questionnaire over the other methodologies because the responses are collected in a standardized manner; therefore, this method is more objective, certainly more than the Focus Group Discussion and Interviews.…
8 pages (2008 words)
Design Thinking summative assignment
The combination allows individuals who may not be trained as designers to apply ingenious tools to deal with a wide range of challenges. It allows the management to take advantage of individual competences that go unnoticed in the traditional problem solving strategies. This paper presents an analysis the concept of design-thinking. It also describes the application of design thinking criteria in Coca-Cola Company. It highlights the benefits identified by embedding design-thinking opportunities through design. The concept of Design-Thinking in Coca-Cola Company The Coca-Cola Company has…
8 pages (2008 words)
Organisation of choice: Sony - Strategic use of Design-Thinking
Design thinking is a new approach in management that uses very close observation of an organisation, understanding the problems that an organisation may have not articulated, and which may have a considerable effect on the operation of the company and then decide on the best and most appropriate ways of solving these problems in making the organisation more competitive in the market. Design school had its origin around 2005, when SAP AG co-founder Plattner Hasso was inspired by the practice after reading an article in a magazine about the renowned global consultancy IDEO, an organisation that…
6 pages (1506 words)
Strategic use of Design-Thinking
Design thinking is quickly emerging as the best method for strategizing on developing the future of a business or an organization and is gradually replacing the scientific method or analytical thinking or as a strategic method (Jones, 2008). Strategic design thinking as a method is emerging as one of the most influential techniques in the management and design of several programs that are geared towards improving the management operations. It is one of the most powerful tools for transforming the current operations of an organizations and creating strategies for future improvements in designs,…
6 pages (1506 words)
Design thinking- what is design thinking? How might an organization create and sustain competitive advantage through the strateg
In case of manufacturing or production, design thinking is a process of generating new ideas regarding a product or a service and then taking required steps for the implementation of those ideas in the product development process. Design thinking relates to the concept of innovation in that both of them are aimed towards putting some new ideas into practice which can improve the business of the company. If, in a market, a product is introduced which was not available before in the market, that product is considered an innovative product with innovative design and functionality that never…
6 pages (1506 words)