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Essay example - Nokia Smart Smartphone

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Masters
Essay
Design & Technology
Pages 7 (1757 words)
Nokia is a mobile phone company whose headquarters are based in Finland. The aim of this paper is to outline the meaning of design thinking and its benefits to organizations. More so, the paper will look at Nokia Company and its design thinking effects on global sales and market share…

Extract of sample

This paper approves that the device also has a transparent and flexible screen that could be viewed at any angle without light interference and reflections. This feature also applies to diverse customers who deal with diverse tasks in their daily activities especially the outdoor activities. This means that the screen of the Smartphone will not be affected by reflections but rather will have an accurate colour, image contrast, picture quality and above all flexible readability. The screen is a major determiner on customer behaviour while purchasing phones will mean that flexible and readable screen will attract a vast range of customers because customers love the uniqueness of the products.
This report makes a conclusion that product designing and creativity means that the company needs to intensively research on appropriate products that aligns with the changing trends because it latest smart phone design Nokia Lumia 525, has outstanding features but still do not possess the required uniqueness compared to other Smartphones. This means that the company’s design team should research and borrow a piece from other leading companies like Apple’s design team whose product designing is unique and different from the rest and above all exactly befits customers’ needs. This seems to be the recommendable way for Nokia who holds a strong brand and outstanding customer loyalty because analysts claim that the company could experience more declines in revenue and market share if necessary innovations do not take place. Therefore, the ball lies on Nokia’s executive team to implement necessary measures that will rejuvenate the company from its current downfall because the company has all the needed resources and capabilities to prosper and become a leader in the industry. ...
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