Got a tricky question? Receive an answer from students like you! Try us!

Design Thinking summative assignment - Essay Example

Only on StudentShare
Masters
Author : ralph22
Essay
Design & Technology
Pages 8 (2008 words)

Summary

Name of Student: Lecturer: Date: Introduction Design thinking is the strategic approach applied by businesses to encourage innovativeness through the effective utilization of human resources. This is accomplished by evaluating and combining people’s needs, innovation opportunities and the necessities for business success (Brian, 2010)…

Extract of sample
Design Thinking summative assignment

The combination allows individuals who may not be trained as designers to apply ingenious tools to deal with a wide range of challenges. It allows the management to take advantage of individual competences that go unnoticed in the traditional problem solving strategies. This paper presents an analysis the concept of design-thinking. It also describes the application of design thinking criteria in Coca-Cola Company. It highlights the benefits identified by embedding design-thinking opportunities through design. The concept of Design-Thinking in Coca-Cola Company The Coca-Cola Company has maintained a significant market share globally for many years, which can be attributed to the company’s competitive strategy of design thinking. Diet Coke is a brand that was developed through design thinking with the intention of offering a new drink targeted at consumers who are gradually moving away from high calorie drinks and also to lessen the company’s carbon foot print emanating from the carbon based preservative ejected in to the atmosphere globally when every carbonated drink is opened (Boutzikas, 2000). The product was also focused on increasing the variety of Coca-Cola products as well as getting precise and instantaneous response with regards to customer preferences. ...
Download paper
Not exactly what you need?

Related Essays

Modular Design and Prefabrication Solutions: Realising Patent Value
From the research it can be comprehended that a patent refers to a licence, which is awarded to an individual or organisation, by a government body, to assert the person’s right to deter others from making, selling or using an invention. As more and more inventions occur each day, the government saw it fit to enact patent laws to prevent or reduce cases of conflict between persons regarding the production and utilisation of an object. Patents are internationally recognized as intellectual properties held by a person, which allows rights to be bestowed upon a single individual…
16 pages (4016 words)
Social Media
In his book, Wittkower expresses that the new technological inversion used in the development of iPod is a symbolic improvement and creation of change as is and will ever be experienced in the media industry. Inductively, the use of iPod is seen and experienced to unanimously present both the old and young minds as equal in its use by considering such an invention in design and an innovation in technology as a resultant of rapid information, communication, and entertainment technologies to them (users) as individuals, technologically advanced society, and the unique cultural practices in this…
5 pages (1255 words)
multimedia & design
It is at the reflective level whereby issues of self-worth and personal values are found. With regard to Don Norman’s scheme, I believe that it is important to separate things such as visceral or aesthetic appreciation. Emotional appreciation is a very important element of life, brought about by emotion. Without emotion, people’s thoughts, feelings, therefore behaviors, would be made worse (Norman, 2004). Don Norman does not overcomplicate the importance of emotional appreciation. This is because he attribute recent advances in the scientific field when understanding the brain to his view…
5 pages (1255 words)
Nokia Smart Smartphone
This paper approves that the device also has a transparent and flexible screen that could be viewed at any angle without light interference and reflections. This feature also applies to diverse customers who deal with diverse tasks in their daily activities especially the outdoor activities. This means that the screen of the Smartphone will not be affected by reflections but rather will have an accurate colour, image contrast, picture quality and above all flexible readability. The screen is a major determiner on customer behaviour while purchasing phones will mean that flexible and readable…
7 pages (1757 words)
Organisation of choice: Sony - Strategic use of Design-Thinking
Design thinking is a new approach in management that uses very close observation of an organisation, understanding the problems that an organisation may have not articulated, and which may have a considerable effect on the operation of the company and then decide on the best and most appropriate ways of solving these problems in making the organisation more competitive in the market. Design school had its origin around 2005, when SAP AG co-founder Plattner Hasso was inspired by the practice after reading an article in a magazine about the renowned global consultancy IDEO, an organisation that…
6 pages (1506 words)
Strategic use of Design-Thinking
Design thinking is quickly emerging as the best method for strategizing on developing the future of a business or an organization and is gradually replacing the scientific method or analytical thinking or as a strategic method (Jones, 2008). Strategic design thinking as a method is emerging as one of the most influential techniques in the management and design of several programs that are geared towards improving the management operations. It is one of the most powerful tools for transforming the current operations of an organizations and creating strategies for future improvements in designs,…
6 pages (1506 words)
Design thinking- what is design thinking? How might an organization create and sustain competitive advantage through the strateg
In case of manufacturing or production, design thinking is a process of generating new ideas regarding a product or a service and then taking required steps for the implementation of those ideas in the product development process. Design thinking relates to the concept of innovation in that both of them are aimed towards putting some new ideas into practice which can improve the business of the company. If, in a market, a product is introduced which was not available before in the market, that product is considered an innovative product with innovative design and functionality that never…
6 pages (1506 words)