Got a tricky question? Receive an answer from students like you! Try us!

Organisation of choice: Sony - Strategic use of Design-Thinking - Essay Example

Author : daron37
Download 2

Summary

Design thinking
The increasing need to understand each and every problem that may limit the organisation from attaining its competitiveness motivates organisations to approach new methods.This has led to a new culture of identifying, analysing and putting in place measures to solve a problem towards achieving competitiveness in the market. …

Extract of sample
Organisation of choice: Sony - Strategic use of Design-Thinking

Design thinking is a new approach in management that uses very close observation of an organisation, understanding the problems that an organisation may have not articulated, and which may have a considerable effect on the operation of the company and then decide on the best and most appropriate ways of solving these problems in making the organisation more competitive in the market. Design school had its origin around 2005, when SAP AG co-founder Plattner Hasso was inspired by the practice after reading an article in a magazine about the renowned global consultancy IDEO, an organisation that is regarded the leader in design thinking (Korn & Silverman, 2012). The main drive behind this school was instilling creativity and innovation attitudes in managers and employees. Organisations such as Bill Gates Foundation, JetBlue Airways among others have initiated methods of working closely with the school of thought as test phase study with impressive results already showing (Korn & Silverman, 2012). Design thinking entails passing of an idea in several stages. These stages are the inspiration stage where an opportunity surfaces or a problem is identified, ideation stage where ideas are developed, degenerated and tested with a view of leading to a lasting solution to the problem and the implementation stage where the path to the market is established (Brown 2008, 88). ...
Download paper

Related Essays

Modular Design and Prefabrication Solutions: Realising Patent Value
From the research it can be comprehended that a patent refers to a licence, which is awarded to an individual or organisation, by a government body, to assert the person’s right to deter others from making, selling or using an invention. As more and more inventions occur each day, the government saw it fit to enact patent laws to prevent or reduce cases of conflict between persons regarding the production and utilisation of an object. Patents are internationally recognized as intellectual properties held by a person, which allows rights to be bestowed upon a single individual…
16 pages (4016 words)
Interaction Design Problem
In addition, the software design effectiveness from the client’s viewpoint is greatly concerned with the user interface. In this scenario, the system or software user interface is the screen connections and designs among operational screens that permit the client to communicate with the application. Hence, it forces software developers to produce products that convene the requirements of the users. In fact, the software that convinces the requirements of uses is taken as a more user friendly system (Harish). This paper will analyze some of the major interaction design related problems in…
7 pages (1757 words)
Nokia Smart Smartphone
This paper approves that the device also has a transparent and flexible screen that could be viewed at any angle without light interference and reflections. This feature also applies to diverse customers who deal with diverse tasks in their daily activities especially the outdoor activities. This means that the screen of the Smartphone will not be affected by reflections but rather will have an accurate colour, image contrast, picture quality and above all flexible readability. The screen is a major determiner on customer behaviour while purchasing phones will mean that flexible and readable…
7 pages (1757 words)
Design Thinking summative assignment
The combination allows individuals who may not be trained as designers to apply ingenious tools to deal with a wide range of challenges. It allows the management to take advantage of individual competences that go unnoticed in the traditional problem solving strategies. This paper presents an analysis the concept of design-thinking. It also describes the application of design thinking criteria in Coca-Cola Company. It highlights the benefits identified by embedding design-thinking opportunities through design. The concept of Design-Thinking in Coca-Cola Company The Coca-Cola Company has…
8 pages (2008 words)
Strategic use of Design-Thinking
Design thinking is quickly emerging as the best method for strategizing on developing the future of a business or an organization and is gradually replacing the scientific method or analytical thinking or as a strategic method (Jones, 2008). Strategic design thinking as a method is emerging as one of the most influential techniques in the management and design of several programs that are geared towards improving the management operations. It is one of the most powerful tools for transforming the current operations of an organizations and creating strategies for future improvements in designs,…
6 pages (1506 words)
Design thinking- what is design thinking? How might an organization create and sustain competitive advantage through the strateg
In case of manufacturing or production, design thinking is a process of generating new ideas regarding a product or a service and then taking required steps for the implementation of those ideas in the product development process. Design thinking relates to the concept of innovation in that both of them are aimed towards putting some new ideas into practice which can improve the business of the company. If, in a market, a product is introduced which was not available before in the market, that product is considered an innovative product with innovative design and functionality that never…
6 pages (1506 words)
Use of Computer based Technology in Engineering Design
Use of Computer based Technology in Engineering Design …
4 pages (1004 words)