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Design thinking- what is design thinking? How might an organization create and sustain competitive advantage through the strateg - Essay Example
Design & Technology
Pages 6 (1506 words)
DESIGN THINKING FOR A RESTAURANT [Your name here] [Name of university] [Due date of paper] 1. What is Design Thinking? Before going into to discuss the strategic importance and benefits of design thinking for a small hospitality company, let us get a better understanding of what design thinking and innovation actually is…
In case of manufacturing or production, design thinking is a process of generating new ideas regarding a product or a service and then taking required steps for the implementation of those ideas in the product development process. Design thinking relates to the concept of innovation in that both of them are aimed towards putting some new ideas into practice which can improve the business of the company. If, in a market, a product is introduced which was not available before in the market, that product is considered an innovative product with innovative design and functionality that never existed before. Some of the main features of design thinking in organizations include modification of business processes to make them adaptable to the changed business environment, use of latest technology to create new products, and modernization of ideas In this paper, we will discuss the impact of design thinking on the strategic performance of company. The paper will include information on the benefits of design thinking for companies, as well as the way design thinking and innovation can be used by a hospitality company to achieve competitive advantage in market. 2. ...
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