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Design & Technology
Pages 12 (3012 words)
Visual Culture Visual culture is wisely considered to be a field of study which focuses on all aspects of culture which rely on visual images. Visual technology undeniably has a central importance in the contemporary culture. It plays a phenomenally important role in enhancing our visual capability and helps us in perceiving myriad cultural beliefs in addition to guiding us when managing behavior, values, and social relationships.
They also play a big role in deciding what kind of attitude we develop for our values and how we manage and develop social relationships in practical terms. While different visual media have been examined independently, “there is now a need to interpret the postmodern globalization of the visual as everyday life” (Mirzoeff, 1999, p. 3). The power of visuality is enormous in many aspects. It is an undeniable reality that visual culture specifically visual imagery in the form of different advertisements, comics, television plays, and internet has a lot to do with almost all actions we take in everyday life which is why contemporary culture is widely considered to be a visual culture. “Visual culture does not depend on pictures themselves but the modern tendency to picture or visualize existence” (Mirzoeff, 1999, p. 5). The ability to interpret visual information is so remarkable that it is claimed to serve as “the basis of industrial society and is becoming even more important in the information age” (Mirzoeff, 1999, p. 5). ...
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