BMW simultaneously passed Mercedes Benz and took the global leader title in sale of premium cars. He stood firmly for his designs and defended them against any criticisms. He retired from BMW after introducing GINA, a car of stunning concept, in 2009 (Bangle 4). In 2010, he brought his unique insight and extensive knowledge of design as he featured in annual design festivals in Victoria.
Chris Bangle has inspired many people in the world of automotive design including children (Braes 12). However, Bangle states that art is the only secret to great cars. He says that automobiles refer to the embodiment of art, sculpture and entertainment that coincidentally provide transportation. In order for automobile design to be successful, the designer has to make very decisive designs. Bangle is the founding father of BMWs, which are very popular up to-date. He believes that automobile design is the only pinnacle of design, while others are only substrate forms. Today, the automobile has become a product with very high significant impact and emotional properties in the society. After houses, they are the second biggest purchased major properties in Bangle’s view.
Developments in Automobile industry
Automobile design has evolved from the frontier between science, art, and market, to progressively becoming an aesthetic reference (Bangle 5). Aspects like aesthetic appeal, brand expression and impression, and emotional response are greatly influenced by the appearance of the product and therefore it has become an area of great concern among automotive manufacturers and designers today. Factors that are related to aesthetic and identity like interior and exterior styling that increase a car’s attractiveness are the number one criteria in purchasing across the world. Bangle was very keen on this and that is what has made his car models very popular and classic until today. Activities in automobile design involve shaping the car until all its aspects are visible. This is in styling the shape of the outer body and interior’s graceful appointments, together with arrangement of the engine compartment components. Bangle (17) says that before technical features are evaluated, the direct perception of the vehicle plays a much bigger role in determining whether the vehicle will be accepted or rejected. According to Bangle, automobile design involves taking into account many elements like car function, market, distribution, production, promotion, safety, price reduction and environmental concerns. The Effects of Bangle’s Design Movement to the Industrial Design Industry Regardless of many sentiments from many critics, Bangle has significantly affected the industrial design industry (Braes 21). His one and half decade of service in automobile designs for Munich manufacturers was marked in his 2009 retirement. To understand the contributions that he has had in automobiles industry, it is important to take a look at BMW’s styling before and after his service. Since the 1960s stunning CS couples, BMW design was so conservative that getting more progress was rare. Conservativeness was like the polite way of saying and staying dull. However, the presence of Bangle really transformed the styling of BMW. It is not a wonder that within a short while, it overtook great cars like Mercedes Benz in demand and price in the market. The BMW’s driving dynamics and power trains were the envy of many manufacturers (Georgano 56). Its styling made their rivals spend sleepless nights, hence striving to improve their designs. Consequently, there was marked improvement in the industrial de