BMW simultaneously passed Mercedes Benz and took the global leader title in sale of premium cars. He stood firmly for his designs and defended them against any criticisms. He retired from BMW after introducing GINA, a car of stunning concept, in 2009 (Bangle 4). In 2010, he brought his unique insight and extensive knowledge of design as he featured in annual design festivals in Victoria.
Chris Bangle has inspired many people in the world of automotive design including children (Braes 12). However, Bangle states that art is the only secret to great cars. He says that automobiles refer to the embodiment of art, sculpture and entertainment that coincidentally provide transportation. In order for automobile design to be successful, the designer has to make very decisive designs. Bangle is the founding father of BMWs, which are very popular up to-date. He believes that automobile design is the only pinnacle of design, while others are only substrate forms. Today, the automobile has become a product with very high significant impact and emotional properties in the society. After houses, they are the second biggest purchased major properties in Bangle’s view.
Developments in Automobile industry
Automobile design has evolved from the frontier between science, art, and market, to progressively becoming an aesthetic reference (Bangle 5). Aspects like aesthetic appeal, brand expression and impression, and emotional response are greatly influenced by the appearance of the product and therefore it has become an area of great concern among automotive manufacturers and designers today. ...Show more