StudentShare solutions
Triangle menu

Design Superdry store in UK, particularly the one located in 7 dials, and offer several new re-branding ideas - Essay Example

Not dowloaded yet

Extract of sample
Design Superdry store in UK, particularly the one located in 7 dials, and offer several new re-branding ideas

Conceptual framework The operations of super dry store is important to different individuals who are interested in the products produced by this store and also those businesses that are interested in acquiring economic stability in the market. This understanding can be done through carrying out interviews, use of questionnaires, reading different journals on the development of these stores. Interviews are carried out in understanding on the views of different individuals on the development of the store. Questionnaires help in understanding the opinions of individuals on the quality of products that this company produces. These questionnaires can be necessary to the researcher and the company at large; this is because the company will learn on different tastes and preferences of the consumers. The management of the company is a crucial factor to consider in this study. The management is to be transparent if at all an organization is to succeed in realizing its set goals. The social structure of the organization is to well defined where there is a free and healthy environment conducive for the workers (Hasegawaoru, 2002, p. 63). Hypothesis and variables Hypothesis is necessary in testing of different variables to ensure accurate data from a research. If super dry stores come up with appropriate strategy of carrying out its operations then it will maintain its success in attracting more customers worldwide. (Hoover, 2000, p. 47) In addition to that if it is able to deal with its challenges effectively then it will be able to maintain a healthy competitive environment. Dependable variable- success. Independent variable- challenges. Literature review This store has been able to formulate different strategies. Among these strategies has to reach a wide range customers all over the world and this has been done through expansion of its company. Creating more stores that can allow easy access of products by customers in Europe. Another strategy is producing of goods according to the customers’ preference and tastes. Checking on the prices of goods is another strategy that has been applied by this store this is done by observing the economic background of the target customers, the affordability of the products (Kare-Silver, 2011, p. II2). Super dry store has been popular through the nature of their products, they produce extra ordinary products that are unique than their competitors in the business of fashion. This therefore attracts more customers to the products produced. It was noted that communication is an important factor to consider for a company’s success. Good communication should be encouraged between buyers and sellers, management and the workers and finally there should be good communication between the workers as a whole. Information should be clearly communicated to different specifics. For instance rules ad regulations of an organization should be clearly communicated to the staff members. Super dry has been able to realize this through the kind of method they use to communicate ideas for instance the organization gives the workers a chance to view their suggestions on different processes of the organization. This has posed a challenge to different companies especially in areas where certain managers oppose to it with the fear of being challenged by the junior staff. Empowering of the workers is another aspect to be considered in realizing success. This empowerment mainly bases its success to the ...Show more

Summary

Introduction Super dry company is one of the rapid growing companies in fashion. This company produces a variety of quality products this include t shirts, jackets, shoes and handbags to mention a few. Superdrys products are used by different individuals in the UK therefore serve a large market…
Author : diegomohr
Design Superdry store in UK, particularly the one located in 7 dials, and offer several new re-branding ideas essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Design Superdry store in UK, particularly the one located in 7 dials, and offer several new re-branding ideas"
with a personal 20% discount.
Grab the best paper

Related Essays

An investigation into the impact of branding on growth of tablet computer for the UK market
On the basis of the literatures critically reviewed, the researcher believed that branding has helped growth of tablet PC market in the UK. To test this hypothesis, the researcher employed quantitative survey method using 60 respondents, and semi-structured interview method for the qualitative study.
56 pages (14000 words) Essay
Visual Re-design of an Existing Logo for a Company or Product with a Series of Visual Ideas to Support a Communications Campaign
Logo represents what the organization has to offer to its clients and how the company could meet the needs of the customers (Rivers, 2002). Logo could be an icon, a symbol, a name written in a unique style, a trademark that is used to represent the name of the organization (Olins, 2003).
11 pages (2750 words) Essay
Re-branding and Marketing: Bedfordshires Visitor Attraction
Bedfordshire is one of the most famous tourist attraction in UK. To encourage people to visit the site, Bedfordshire does not only sell its hotel and restaurant services to the public but also offer access to ZSL Whipnade Zoo, Woburn Safari Park, and open farms, spa services, and other water and non-water sports activities such as jet ski, wakeboarding, and paint-balling (Bedfordshire, 2013).
8 pages (2000 words) Essay
Retail Store Design
The total sample size selected for the data collection exercise was using 30 respondents from each store chain. The store chain chosen are two from U.S. and two from U.K. One important component was to understand the significant differences across the U.S.
11 pages (2750 words) Essay
'New' or 'Compositionally Altered' grocery store products
The objective of this research is to acquire a better insight of compositionally altered foods. They comprise those foods that have been modified in the manufacturing process – for example foods that are modified to contain less fat, or less sugar or more fibre, like low fat ice cream, reduced acid orange juice, and so on.
5 pages (1250 words) Essay
Exploiting New Ideas
Mostly, small ideas and dreams (where small ideas came) are being ignored at the moment and pass a long array of paper works and signatures as part of their standard operating procedures. This thereby frustrates employees with minds for new ideas and innovations.
22 pages (5500 words) Essay
An investigatin into the brand identity of fashion concessions in UK department store
Each of the factors or elements in fashion, branding, the retail industry and store design and management have influenced the way people
48 pages (12000 words) Essay
New Orleans scenarios: Re-pair, Re-habilitate, Re-vision
Based on these issues, the UNOP came forward with three distinct scenarios, with each of them adopting three varied approaches to address the all-important aspect of restoring normalcy in New Orleans, by resolving the problems attributable to Katrina. Notwithstanding
4 pages (1000 words) Essay
Re- branding and marketing bedfordshire's visitor attractions - PAPER SUBJECT: TOURISM / MARKETING
To promote local and international tourism, Bedfordshire also cater special events such as Bedford River Festival among others (Bedfordshire, 2013). In the
8 pages (2000 words) Essay
Superdry
Despite the fact that the expression “business model” has been a widely used business term, the models have not been used in business
13 pages (3250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation