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Design Superdry store in UK, particularly the one located in 7 dials, and offer several new re-branding ideas - Essay Example

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Design Superdry store in UK, particularly the one located in 7 dials, and offer several new re-branding ideas

Conceptual framework The operations of super dry store is important to different individuals who are interested in the products produced by this store and also those businesses that are interested in acquiring economic stability in the market. This understanding can be done through carrying out interviews, use of questionnaires, reading different journals on the development of these stores. Interviews are carried out in understanding on the views of different individuals on the development of the store. Questionnaires help in understanding the opinions of individuals on the quality of products that this company produces. These questionnaires can be necessary to the researcher and the company at large; this is because the company will learn on different tastes and preferences of the consumers. The management of the company is a crucial factor to consider in this study. The management is to be transparent if at all an organization is to succeed in realizing its set goals. The social structure of the organization is to well defined where there is a free and healthy environment conducive for the workers (Hasegawaoru, 2002, p. 63). Hypothesis and variables Hypothesis is necessary in testing of different variables to ensure accurate data from a research. If super dry stores come up with appropriate strategy of carrying out its operations then it will maintain its success in attracting more customers worldwide. (Hoover, 2000, p. 47) In addition to that if it is able to deal with its challenges effectively then it will be able to maintain a healthy competitive environment. Dependable variable- success. Independent variable- challenges. Literature review This store has been able to formulate different strategies. Among these strategies has to reach a wide range customers all over the world and this has been done through expansion of its company. Creating more stores that can allow easy access of products by customers in Europe. Another strategy is producing of goods according to the customers’ preference and tastes. Checking on the prices of goods is another strategy that has been applied by this store this is done by observing the economic background of the target customers, the affordability of the products (Kare-Silver, 2011, p. II2). Super dry store has been popular through the nature of their products, they produce extra ordinary products that are unique than their competitors in the business of fashion. This therefore attracts more customers to the products produced. It was noted that communication is an important factor to consider for a company’s success. Good communication should be encouraged between buyers and sellers, management and the workers and finally there should be good communication between the workers as a whole. Information should be clearly communicated to different specifics. For instance rules ad regulations of an organization should be clearly communicated to the staff members. Super dry has been able to realize this through the kind of method they use to communicate ideas for instance the organization gives the workers a chance to view their suggestions on different processes of the organization. This has posed a challenge to different companies especially in areas where certain managers oppose to it with the fear of being challenged by the junior staff. Empowering of the workers is another aspect to be considered in realizing success. This empowerment mainly bases its success to the ...Show more


Introduction Super dry company is one of the rapid growing companies in fashion. This company produces a variety of quality products this include t shirts, jackets, shoes and handbags to mention a few. Superdrys products are used by different individuals in the UK therefore serve a large market…
Author : diegomohr
Design Superdry store in UK, particularly the one located in 7 dials, and offer several new re-branding ideas essay example
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