Fashion and Consumer Culture.

Fashion and Consumer Culture. Essay example
Design & Technology
Pages 9 (2259 words)
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Fashion and Consumer Culture
Fashion designs keep changing each day following the demand of the society. In many cases, the society would go for the latest fashion in the market without asking who designed the fashion.


Consumers like changing taste of products that they consume in the market. Clothing industry takes the advantage of advancing technology into wooing their customers to consume their products. The diversity in the society is a major factor that influences the market trends that fashion designers use to manipulate the market. For example, the television shows affect the demand for new fashions in the market. Television viewers usually tend to go for the designs that they view in the television channels. Some of the fashions that they feel they should consume belong to the royal family while others belong to the celebrity.
It is a common trend in the society for artist and other special people in the society to come up with cloth designs, which distinguish them from the rest of the society. Artists who criticize the social trends in the society may come up with a design that seems to drum their views to the society. On the other hand, the society would pick the fashion without considering factors that led to its design. The society seems to incline on views and opinion of a few designers and artist to buy their products. For instance, lovers of a specific artist would be willing to dress the way the artist does no matter the cost that it takes. The aim of this paper is to discuss the notion; consumers are passive victims manipulated into buying commodities they cannot resist.
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