How does CRM help companies with their customers?

 How does CRM help companies with their customers? Term Paper example
College
Term Paper
Design & Technology
Pages 8 (2008 words)
Download 0
Student name Professor Name ID # Date How does CRM help companies with their customers? The Customer Relationship Management (or simply CRM) refers to a strategy that business organizations implement to manage customers’ communications. One well-known instance of a CRM policy is the rewards card program available at numerous supermarkets…

Introduction

Thus, on the basis of such application of information, the store is able to offer its clientele targeted coupons and additional programs that will motivate its consumers to purchase more products from that store (Connick; Turban, Leidner and McLean). In addition, the customer relationship management is an information industry paradigm intended for software, methodologies and especially the Internet service that facilitates a company to manage customer relationships in a well-organized way (Williams; Turban, Leidner and McLean). This paper will discuss some of the important aspects of customer relationship management and how CRM help companies with their customers. The basic purpose of this research is to assess the potential influence of effective CRM policies, technologies and strategies for building better customer services for any business. Customer Relationship Management Systems In the past, the customers’ data were stored in various remote systems in a variety of functional departments, for instance, sales, finance, distribution, and marketing. On the other hand, the emergence of e-commerce created huge amounts of customer data that were not incorporated with the data in the service area of the information system. ...
Download paper
Not exactly what you need?

Related papers

How Technology Alters the Structure of Our Interests
In general, technology can be considered as the way in which methods can be used to solve problems, such as the use of tools, systems or machines. More specifically, the term can be used to apply to a collection of procedures, tools or machinery. For example, some of the more prominent recent technological advances could be considered, the internet, nuclear weapons and cell phones. The impacts…
How Does Interface Design on social networking website Impact on today's Youth?
edly taken over by the Digital Revolution. The Internet has changed the face of our world. Web based and Social Networking Websites and Soft wares have broadened our horizons and now we have plenty of new opportunities to choose from. First of all, online learning and Web based teaching have become synonymous with Face-to-Face learning. Secondly, each day new aspects of web based solutions are…
Every healthcare facilty should utilize the electronic medication administrtion record to help reduce medication errors.
This system is an electronic record of resident patient medication, thus improving efficiency and reducing human-based errors. The Electronic Medication Administration Record The Electronic Medication Administration Record (EMAR) is a technology system supported by enhanced computerized systems that allow for more efficient ordering and dosing of patient/resident medications in the hospital and…
"How does past worldwide exhibitions influence present exhibitions? Using case studies of The Great Exhibition 1851, The Mille
When looking at defined ideas within the architecture, there is the ability to identify with a variety of approaches which are a part of the exhibitions. When comparing the Great Exhibition of 1851 to the Millennium Dome 2000 and the Shanghai World Expo 2010, direct relationships are seen with the approach. This is based on the purpose, reason and benefits of each exhibition. This is also a part…
What idea does the author develop about the desire of self-fulfillment? Shakespeare’s Macbeth.
“Occasionally in like there are those moments of unutterable fulfillment which cannot be completely explained by those symbols called words. Their meanings can only be articulated by the inaudible language of the heart.” (Martin Luther King Jr). The meaning possessed by the term “Self-fulfillment” is a behavior which causes a false conception to come true. Shakespeare’s Macbeth is a…
"How Stuff Works"
Immediately after the manual manuscripts were faced off in 1929, the use of punch cards came into existence, and this led to the development of impact character printers like the dot matrix. However, due to the technological revolution, better shaped printer known as Xerox was invented by Chester Carlson in the year 1938. This invention created provisions to the development of the modern lesser…
Refrigerator, how does it work?
This paper keenly discusses how refrigerator works as well as its history and associated design processes. Before the invention of the modern refrigerator, individuals used ice or snow to cool their food. One of the most known pioneers of the modern refrigerator was William Cullen. In 1748, Cullen invented the first refrigeration at the Glasgow University. Similarly, Oliver Evans, a renowned…