HBR article - Coursework Example

Only on StudentShare

Extract of sample
HBR article

In this way, much of the waste in time and money that is often associated with new product development is ameliorated. The article goes on to detail how Eli Lilly created a special team which was named “Chorus” whose sole purpose was to guide and direct research and development of new product lines based up on the metrics that have been previously related. Due to a strict adherence to the previous rubric, Eli Lilly was able to nearly double the amount of drug compounds that they developed between both 12 and 24 month periods. The article continues to describe the pitfalls that not employing such logic can provide to the overall process. Furthermore, the authors detail the situation that often arises where key leaders and shareholders ignore the obvious signs that a product line displays during development regarding its ability to succeed in the marketplace and yield a profit. Oftentimes, this is the result of the fact that management and/or key leaders have strong beliefs with respect to the overall viability of a given product and are therefore reticent to accept any proof that the line may result in eventual failure. ...
Download paper

Summary

Name Date Course Section/# Article Review: A More Rational Approach to New-Product Development The article argues that some sense can be made out of the overall product development process. Although many firms languish in this stage and waste valuable time and resources, the authors argue that the process can be defined and regulated to yield the highest number of profitable returns while minimizing risky developments that will likely not yield a high degree of profitability…
Author : harrisonhessel

Related Essays

Review of the Effects of the Internet on Students
The authors of this article look for the psychological aspects as to why college students are becoming addicted to the internet. They relate internet addiction to a high level of loneliness, in some cases, correlate directly. Much as other authors have stated there is more promoting the internet’s effect on students. The author explains that students who are lonely will seek out connection with strangers without actual physical interaction. However, many of these same students are, also, tremendously depressed. This article approaches the issues associated with college students pertaining to...
9 pages (2259 words) Annotated Bibliography
The Toyota Production System
This paper will review the article “The Toyota Production System” by the Public Affairs Division of the Toyota Motor Corporation (2003). The main issue then is that Toyota needed to become more competitive in producing global cars, but in a more organized manner. This section proceeds to the background of the issue. The manufacturing industry is a highly competitive sector that thrives in constant innovation. Toyota discovered that quality management is one of the keys to global competitiveness, and that its management can formulate the TP, which will be its driver of global strengths. TPS...
3 pages (753 words) Article
Reading Response on Design and Technology
Because of the nature of this new mode of computer interaction, this technology is now referred to as natural user interface. In terms of the core functionality of this technology, it’s noted that this technology is primarily concerned with visibility in terms of the main computer menus. Such interfaces have a history dating back to the 1960s, with multiple-touch systems debuting in the 1980s; prominently these interfaces have existed within game design and electronic input devices such as musical instruments. Still, one recognizes that such incorporations of the technology provide a liberal...
3 pages (753 words) Essay
Technology and Society
The issue at hand is not the impact that the technology would have on the culture of a society that has yet to reach the evolution level of societies in the developed world, but rather the societies in the least developed world. Information technology is given high importance in the article, with the inference that the modern societies are information driven. This is true of the developed world. However, it becomes diminished in value in the least developed countries, where the culture of the society has not evolved to be in a position to accept a high technology. For instance, in such...
3 pages (753 words) Essay
Nanotechnology
On the other hand, the top-down approach of manufacture in nanotechnology allows creation of chip by taking away the mass material which is used for its design. This approach will not consider the usage of atomic structuring but it rather takes away the design of externality. Currently the employment and advancement has taken it toll in the top down method. It can be said that the other approach namely bottom up approach is still in its theoretical phase. There is much need of advancement in the applied approach of bottom-up. It is due to their reason that the nanotechnologists have made us of...
3 pages (753 words) Essay
WK4 assignment
The article explores all of the above mentioned technologies in great detail wherein the author takes care to cover all the possible dangers that these high-end technologies may be attached to. The style of writing is argumentative wherein at first it seems that the writer is dead against the rise of scientific advancement beyond what it is today because of his foresight that , the very technology that humans invent may be the primary reasons for human extinction in the coming centuries; however, as one diligently reads through the entire work, it becomes relatively clear that the article also...
4 pages (1004 words) Essay
article reflection in urben design
I like using my smart phone during travel times. I see my travel time as a good way to do those things which I would otherwise be unable to while in the house or in otherwise busy environments such as the classroom or at work. I can say for sure that Smart phones have really changed my travelling experience. Not only can I search for different things as I travel around, but am also able to catch up with news from online sources. Armed with a smart phone, my commuting episodes are always an interesting and productive. The time I use in a public transport medium is never wasted because I use it...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!