Shape Security Profile - Research Paper Example

Running head: shape security profile 8th June Product As a technology enterprise that was launched in 2011, Shape Security aims at fighting bots and automated malware. The major product that is produced by the company is the ShapeShifter, an innovation that has the capability of disabling the attacks by botnets, malware and scripts. Business modelAs a technology company, Shape Security maintains the culture of innovation and product improvement in order to meet the need of its market. The company technology, which is based on polymorphism attempts to make other organizations be more proactive by blocking the threats in their websites.

Business strategyShape Security business strategies include diversification of product line through internal and external funding. For example, in 2014, the company allocated $40 million in funding (Ingrid, 2014). In this way, it was able to expand its products to include website hosting, high-speed internet, domain registration and email hosting among other. Target customersShape Security target customers include banks, firms using ecommerce, healthcare organizations, cyber cafes and individuals using different websites among other users.

Given the extensive use of internet globally, the company customer base will increase in future. This implies that by creating a strong promotion and more advertising, the company sales will ultimately increase.Value propositionAs the need for marketing in order to expand the customer base increases, firms have noted the importance of value proposition. For the case of Shape Security, innovation has been the key pillar in its brand improvement (Maranville, 1992). The company value proposition is that automation is at the heart of every botnet.

In this way, customers are guaranteed of the value and capability of the ShapeShifter in dealing with the attacks. CompetitionAs the competition in the technology industry increases, more firms still are joining the sector due to the high profits enjoyed by firms. ShapeSecurity main competitors include Invincea, Crowdstrike and Defense.net. Intellectual property (IP)The enterprise was given the brand name Shape Security in 2011 when it was founded by Sumit Agarwal, Justin Call and Derek Smith.

To ensure that potential customers are not confused or fail to differentiate the company brands from those of the competitors, Shape Security has a website- http://shapesecurity.com. The company operations are in line with US IP laws and thus competitors are prevented from producing brands that are the same like those of Shape Security. Funding / financialShape Security enjoys the support of various investors. For example, Sierra Ventures, Kleiner Perkins Caufield & Byers and Norwest Venture Partners provided a funding of $40 million in 2014.

In 2012, when the company was in its initial stages, it received $6 million from investors such as Wing Venture Capital, Baseline Ventures and Google Ventures among others. Sales and distributionAs a US based firm, Shape Security has various outlets in California. With the headquarter based at Mountain View region, the company is able to distribute its brands in an effective way locally and globally. Additionally, as a firm that value innovation, it uses online methods to reach its customer locally and globally.

Management and leadership Shape Security is managed by eight individuals as indicated below. Derek Smith- CEO, Sumit Agarwal-Co-Founder & VP of Strategy,Justin Call- Co-Founder & Chief Technology Office,Xinran Wang Chief Security Scientist, Ariya Hidayat-VP of Engineering, Shuman Ghosemajumder-VP of Product Management, Sudhir Kandula-VP Business Development and Neal Mueller, the Director of Product. ReferencesInformation on Shape Security. Available from http://shapesecurity.comIngrid, L. (2014).

Ex-Googler-Founded Shape Security Picks Up Another $40M To Build Out Its “Botwall” For Businesses. Available from http://techcrunch.com/2014/02/25/ex-googler-founded-shape-security-picks-up-another-40m-to-build-out-its-botwall-for-businesses/Maranville, S. (1992), Entrepreneurship in the Business Curriculum, Journal of Education for Business, Vol. 68 No. 1, pp.27-31.