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Jovica Veljovic : font designer Veljovic (is inspired beauty). Discuss - Essay Example

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Jovica Veljovic : font designer Veljovic (is inspired beauty). Discuss

Each year tons of fonts are being produced. Font designers are now appearing in a brighter screen, which is promising a bright future (NTC Hosting, 2013). Being a graphic designer calls for the perfect selection of font designed for a specific thing, but some dominant and leading fonts are used almost everywhere. For example, the usage of Serif fonts is prohibited for any website by the designers who created the said fonts (Desizn Tech, 2011). 1.2 Font Types: Calligraphy, BlackLetter, Serif, San-Serif, Script, Pixel and Decorative are a few types of fonts available in everyone’s reach (Design Is History, 2013). The fonts are also categorized into different families. Each font may differ from another in boldness, or being italic. Some of the most famous and widely used fonts are Times New Roman, Arial, Verdana, Helvetica and many more (NTC Hosting, 2013). 1.3 Impact of Fonts in our daily life: Fonts have a great impact in our lives, sometimes it is the missing link of the drink and a theory, sometimes it simply makes you happy, sometimes it makes a person think upon it. The color, the shape, the size all matters and varies from a brand to an endorsement to a newspaper. One can play with the typefaces, rotating, inverting, squaring; encircling can create such beautiful and amazing outlook that makes people ponder upon it as the font speaks better than the ad itself (Bierut, 2013). Fonts are a part of our daily life. We cannot detach ourselves nor from it neither from its existence and importance. It is widely used in design and photography, videography, web development, marketing, analytics, social structure, media, documents, publishing, business, industries and learning (Adobe, 2013). There are thousands and thousands of fonts available to printers, designers, writers, artists and most importantly the layman (Design is History, 2013). 1.4 Jovica Veljovic – Font Designer: Veljovic, a typographic designer, a calligrapher and a book designer and has 35 years of experience in it. His typefaces are widely been used and have been published by ITC, Adobe systems and Linotype. He has received a number of calligraphic and typographical awards. He has designed a number of fonts some of which are listed below: ITC Veljovic® (1984) ITC New Esprit® (1985) ITC Gamma® (1986) Ex Ponto® multiple master typeface (1995) Silentium® (2000) Sava™ (2003) Libelle™ (2009)  Veljovic Script™ (2009) ITC New Esprit® (2010) Agmena™ (2012). (Linotype, 2013). 2. Analysis: 2.1 Design History: According to Veljovic the fonts created are a symbol and a means of expressing what he feels and thinks. What was in Veljovic’s mind was to create such a type of font for publishing and books that the writers should only be focusing on how to write or what to write not about the selection of fonts and the design of the fonts. His aim was to create books with his typefaces and it becomes the standard for books and other publishing material. The influences of his design were the calligraphic scripts since beginning. The usage of the tools was an essential part as Veljovic wanted his designed fonts to be properly and completely functional while still having the true poetic essence. He said that he wanted to bring life to the words, to appeal the viewer and takes it deep into its meanings as I wanted them to be totally perfect and full of life. To design a font, one has to be really considering accurate proportions, ratios, ...Show more

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Jovica Veljovic – Font Designer Veljovic, an Inspired Beauty. Discuss Course Code Student Enter Name and Roll Number University or College Name of Professor April 24, 2013 1. Introduction: 1.1 Font: It is a set of characteristics including typeface, size, spacing and pitch…
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