Electronic commerce as the concept of marketing

College
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E-Commerce
Pages 7 (1757 words)
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Electronic commerce (eCommerce) or e Business is eluded as the acquiring and selling of products or services using the World Wide Web. This concept of marketing over the Internet is experiencing hyperbolic growth rates and highly asymmetric global distribution…

Introduction

Electronic commerce as the concept of marketing

Information technology plays an important role in the development and growth of industries of any economy.. Incorporation of information technologies has changed the business process of all the industries whether they are small-scale or large scale. It has entirely changed the aspects of market competitiveness in terms of products and processes. The amalgamation of information technology into business sector recompenses for size and distance and enables companies to expand and to work in a global market. Using new innovative tools and techniques of information distribution, they can no longer be isolated from international market. Such technologies includes electronic/video conferencing, mailing, tele-conferencing, electronic commerce, electronic networking etc. Internet is pool that can be used to access any kind of information without compensating on quality, legal and regulatory requirements, fiscal regulations and opportunities. It becomes very simple and easy to attain, collect any kind of information on technologies and markets with the use of various networking components. The acquired information can be used as a source of analysis to increase the productivity, profit and market share of the enterprise. The information is accessible with in a few seconds.Evolution in the world of computing and in the era of communications takes the form of global information networking. ...
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