This study will give a critical view of how luxury e-commerce is important and what are the gaps that need to be covered in the modern business system (Okonkwo, 2007).
As trends changed it brought changes in the human setting, like people got more to the use of e-commerce and e-business. On a similar node, luxury is part of the glimpse where e-commerce brought luxury brands on high human accessibility. There came up luxury e-portals like Net-a-Porter which facilitated buyers on luxury boutique and designer clothing. Net-a-Porter being UK’s top selling online forum stocked 3000 brands at one time of selling, which was all to favor the luxury patrons on the internet (Roberts, 2010).
On the earliest luxury facilitated people where it became more than a necessity and something associated with the desires. Luxury was first sought as an idea of a peculiar, but later as fashion industry revolved and brands came up luxury became part of peoples’ lives (Danziger, 2005). The same perception revived on e-commerce where an estimated 95% buyers’ populace was only on the luxury. They bought luxury mobiles, branded watches, designer wear shoes, and fascinating designer clothes (Roberts, 2010). This was all because the opportunity was there on the e-commerce and more savvy brands utilized such opportunity to facilitate luxury consumers (Roberts, 2010).
With the popularity of luxury in the modern business system, the methods of trade also adopted the change. Today consumers not only trace luxury in goods or service, but they also expect luxury in the method of deliverance and service (electronic trade and provision). It was the year 1990 when Amazon gave origin to the concept electronic trade and distribution. Ebay was the second major contributor to e-commerce, a competitor of Amazon which evolved in the same year of e-business