Social Media for Small to Medium Enterprises - Essay Example

It (Anoto) is a Swedish-based technology company engaged in providing digital writing solutions, through its 103 employees based at operations in Sweden, the US, Japan and the UK (Group 2013). Small medium enterprise companies are increasingly adopting social media strategy as means of increasing their market share and sales volume. This is because social media strategy has different advantages to the enterprises (Bronner, & de Hoog 2014). This strategy also has some disadvantages. This paper will look thoroughly into that and make appropriate recommendations.

For this strategy to work, the organisation has to consider various steps. Firstly, the organisation should come up with a group of well renowned professionals in information technology, or related fields (AAron 2014). These professionals should have ample knowledge on computers and how to establish network architecture, which is effective. Secondly, the organisation should listen out to the consumers and learn which social media will reach a broad clientele. They should also compare notes with other organisations.

That is what other organisations mostly the well established ones and the impact (Naylor et al. 2012). Thirdly, the organisation should know why they want to establish the social media strategy. Could it be that they need to reach out to their clientele for feedback or are they just marketing their products? The reason behind this should enable them establish themselves in the right social media. Fourth step is to establish the success of the strategy they are about to adopt. They should carry a substantial research on the social strategy before adopting it to see how successful it is.

The fifth step is to analyze the targeted audience. Will they be in a position to access the social media? Are they literate enough to know how to use computers or to know how to read? The answers to these questions are very crucial in determining that the media used is accessed by a great percentage of the