Strategic Management of Lonely Planet Company - Case Study Example

The company has outstanding marketing strategies, keeping in mind that it has a variety of writers who in turn provides quality writings. In addition, the company has its branches and various employees in the UK, US, French, and Australia. In making sure, that their products get well and be recognized worldwide with an aspect of reaching the remote area, the company requires using cloud computing as a tool for marketing their products at large.

            The introduction of Apple iPhone and iPad products and Android smartphones (Trippy) is the best example of electronics devices that makes use of cloud technology in that with the access of internet on your device, you will be able to get hold of various contents on the web. In consideration of online web content and the aspect of cloud technology based on the online publication, Lonely Planet is required to unveil all of its publications into PDF files for other devices be able to open it anywhere easily. However, analyzing the marketing channel conflicts, the issue of going online with its contents is expensive and requires special attention in terms of content update, changes on the web hosting articulations, and the customer’s preferences since not all customers around the globe will be able to have this digital device.