Content Calendar for Breath Mat - Assignment Example

Content Calendar: Breathe Mat Week One Week Two Week Three Week Four Content Provide detailed and useful information concerning the product. The content should provide customers with valuable information that is enticing for revisit, user friendly and easy to read. Ensure website contains multi-media elements such as videos that compliment text driven information. Ensure that available images contain high image quality. Organize all information in an easy to find manner. To structure the website in a concise and user-friendly way integrating high quality images together with captivating graphics and videos. Have images of all products in a manner that allows multi-angle and multi color views. [Appendix 1-2] Make the content of the product pages more detailed with information about features and unique quality of the product including the advantages. Ensure the product appears in many different images, allowing the customer to easily view every aspect of the product satisfactorily. Update constantly the site’s content. Create a simple to understand, but detailed information about shopping, returns, shipping, etc. Also includes the use of sounds on videos on the site and create content that builds more trust in the company in terms of helping the customer. Ensure that the images can be viewed from different angles with minimal clicks as possible to enhance efficiency of web-site.[Appendix 1-3] Context Create front page fonts that are both appealing and visually pleasing. Use more bold headings, more graphics to accompany texts and clear paragraph breaks.[Appendix 2-1] Improved the web-site’s layout and design by making it more appealing and friendly by using impressionable colors such as cream and light blue. Lay-out the web-site in a very organized manner such that user’s don’t have to necessarily use the search function to look up anything-though it allows users to look up anything.[Appendix 2-2] Create a simple to use website allowing customers to easily interact and locate the right page or the site of interest. In addition, have an optimal search function for complex searches. Also creating simple headings Use product differentiators such as colors and headings for better emphasis thus consolidating the brand image and the company’s uniqueness, Organize fonts and sub-titles in a simple yet elegant manner by employing bright and impressive color scheme e.g. maroon tiles with black. CLIENTS COMPETITION INDUSTRY LEADER JANUARY With Breathe Mat: Affordable Luxury of Unique Creativity with Guaranteed Performance Only at Breathe Mat: QUALITY and COMFORTABILITY that Maximizes the Moment Bikram Yoga Benefits Your Mind and Improves Body Performance FEBRUARY The moment lingers with Breathe Mat, Yoga Mat. Breathe Mat: Yoga is pure Bliss Unrivaled Performance…Breathe Mat simply the Best MARCH Breathe Mat A slice of Heaven! #usyoga #yoga # breathemat #bikram # hot yoga # yoga mat The Yoga Experience will never be the same again True Yogis settle for breathing mat yoga mat APRIL Breathemat.com wholesale ordering Wholesale ordering online MAY Breathe mat brand awareness: Breathe mat the mark of quality JUNE JULY Bikram yogis reveal improved performance and health AUGUST SEPTERMBER Breathe mat stands for guaranteed performance with tested quality Breathemat.com. A range of products in variety of colors. Shop online. Discounted prices! Studio owners with breathing mat products to receive a coupon for free laundry services OCTOBER NOVERMBER A newsletter to all breathe mat customers and social media followers! DECEMBER Holiday gift hampers to our valued customers! How Does Your Content Plan Relate To Specific Marketing Objectives? Breath mat is a product that allows yogis to focus on their practice without having to suffer the distractions of sticky mat and towel. Because the Breath mat for Bikram yoga offers the solution to sticky mats and towels that can’t adequately absorb sweat and pool liquid on the floor besides bunching-up during postures and being uncomfortable to lie on; the goal is to offer in the market in the best way possible to the practitioners of Bikram yoga, the form and function of this product, by adequately bringing out the ultimate solution that it offers over what other towels and mats don’t. In addition the mat’s higher qualities and better performing attributes are concisely integrated with the various features and content of the website. [Appendix 3] Which Audiences And Themes Have You Chosen? As Bikram yoga is mostly female-though there are also male practitioners, the audiences chosen include studio owners, students both female and male, female practitioners including males and others that may be interested.The themes chosen include bright and relaxing colour schemes such as cream, light blue, blue and environmentally friendly colour such as green.[Appendix 4] The focus is to elegantly highlight the products unique advantages such as its superior grip, water-proof bottom layer that prevents sweat from getting through, machine washable ability and the fact that studio owners cut on carpet cost besides having their studio environment staying fresher. What Will You Create, Curate ( Re-Purposing And Making Use Of Existing Content In The Online Community) And Stimulate(Activate User Generated Content)? I would create an instagram link on the Breath mat’s homepage. This is important as the homepage should offer a successful social media channel that links everything together by helping users navigate through platforms. It will also increase the web-site’s visibility. Moreover, to build a robust market for the mats while at the same time disseminating knowledge about yogi culture, a significant number of posts, tweets, etc are needed through creation of social media pages with likes and shares to stimulate a large number of followers thus promoting sales. An active social media opens doors for potential customers. Create posts that are product focused with a captions and photos more attractive to customers. Because videos and pictures are appealing to consumers, make youtube videos shred on many platforms.[Appendix 5] Which Platform and Tools Will You Use Or Not Use? Bikram yoga as a platform and the use of hashtags for association. Blog posts with photos and captions. Create an own blog regularly updated with segments for consumers to comment and share. Why do they occur at a particular time in the year/month/week? By Breath sharing actively sharing yoga’s latest news, trends and related products on all its social media sites, fans are kept informed of everything new which stimulates competition in the industry. A better competitive strategy leads to increased traffic as well as increased sales. Provide three different types of content that you have deployed for your client. 1) Figure a 2) Figure b 3) Figure c In figure (a), the content shows clearly the logo and brand name as the mark of guarantee of quality. The unique design and quality is clearly visible together with the strength of the colour scheme. Many people liked the quality and easily identified with the brand.[Appendix 6] In figure (b), the content shows how natural the art of yoga is on top of the breathe mat as the quality offers comfort ability and freshness unrivalled by others.[Appendix 7] In figure (c), the content shows the tenacity and usability of the new rabbit flap mat. It lays flat, is soft and absorbent.[Appendix 8] Highlight the connections between the content calendar and other initiatives in the digital plan. It sets out a running plan of action in order to achieve the business plan. It stimulates traffic flow that eventually promotes sales. It leads to the improvement of the lay-out design of the web therefore improving general sale ability of product. My recommendations to the client are to be more active on social media sites in order to reach out to potential customers. In addition to create strong media sites such as in instagram and tweeter and encourage a robust platform of followers on their account. To stay ahead of the competition, they should focus in enhancing their presence on sites as facebook to improve their position through regular updates and customer engagement. Appendices: Appendix1-1:CONTENT Appendix 1-1 Less detailed information about product Appendix 1-2 Image of product not offering multi-angle and multi-colour view Appendix 1-3 No information about shopping, shipping, returns etc Appendix 2:CONTEXT Appendix 2-1 Front page fonts not appealing and visually pleasing. Not bold More graphics to accompany text Appendix 2-2 Improve web-site’s lay-out and design by using impressionable colours appealing and user friendly Appendix 3 Allows yogis to focus on their practice, No bunching-up during postures Absorbs sweat and liquids on the floor Appendix 4 Mats come in an array of bright and exiting colour schemes Appendix 5 ​4 Ways to S-T-R-E-T-C-H out before you stress out (at work)--Your back and booty will thank you after you try these tips out! 4 Ways to S-T-R-E-T-C-H out before you stress out (at work)Your back and booty will thank you after you try these tips out!You’ve heard the saying: it’s all in the hips, but for many of us, our hips – or more precisely, our hip flexors – are tight, stiff and inflexible. If you’re an office [...] Appendix 6 Appendix 7 Appendix 8 Read More