OBS Company Marketing: Role of the Website - Essay Example

This report analyses the market position of the OBS in respect to its company website as part of the marketing aspect. A detailed internal analysis, including strengths and weaknesses, is provided to provide the recipient with the accumulated facts that have been used as grounds for the arguments. The methods of this conduct will be emphasized to fully fathom how the researcher reached the particular point of concluding significant remarks. The author will also give conclusions and recommendations concerning the internal analysis that has been made.

  Heeding the call of a renewed and integrated marketing of products and services, the development of technology has been done in order to ensure the efficiency and effectiveness of marketing. As to that, the concept of web usability has emerged in the panorama of internet-based marketing. This endeavour teaches the marketers to improve the web design to create an interface of clarity, simplicity and consistency so that users can easily get the message of the webpage (Cappel & Huang, 2007, p. 117). With these concerns, the researcher has sighted some irregularities of the OBS company website, which will be explained further.

Methodology The author has visited a couple of company websites and has observed that most company websites utilized interface optimization such as using slideshow incorporated with the company’s product offerings, major events, promotions and so forth. The observation also revolves around the entire web page, specifically on web designs adopted by the company. Moreover, slideshow, with the use of tantalizing palettes and dark web page background, has been very common in the scene. However, there have been discrepancies regarding the web page of the OBS Company that the author has discovered.

Strengths The principal strength of the web page of the company website is that it has a proper segmentation of headings and subheadings, which suggests web usability (Nielsen, 2003). It implicates five quality elements: learnability, effectiveness, memorability, satisfaction and error. Furthermore, one significant factor aside from the former is the utility element. This means that web page provides the characteristics needed by the users. To fathom what usability is -- it is how “easy and pleasant” these characteristics are to utilize (Nielsen, 2003).

Generally, usability plus utility is equal to useful (Nielsen, 2003). Moreover, the viewers are also updated with news and topics regarding the company. Weaknesses It has already been mentioned that the notion of how easy and pleasant the features of the website; the features that are needed are presented very well in the web page. However, the author has observed that the web page palettes use a sort of dull green, grey and white hues. As it is noted, the colours do not entice the viewers to scan the web page further.

Although the company has presented the necessary features well, the web page background and text style and colours made the entire web page become more dull and unpleasant to the eyes. It is essential to know that colours can alter behaviour in impulsive ways (Santillano, n.d.). The company must change the web page and text colour, as well as its text or font style, to create liveliness and vigour. Conclusion Given the analysis of the company’s website, it is concisely presented that there are some factors that must be changed -- one of which is the choice of colour.

Colors create alterations in the mood and feelings of the viewers of the page. As a matter of fact, this is the first element that is seen by them while clicking on the link of the web page. Viewers will tend to leave not because they do not like the presentations of the features of the web site but because of the mere fact that the interface does not look like pleasing to their eyes. Recommendation The author implies the alteration of web page colours so as to avoid behavioural stimulus that may lead to detrimental viewing count of the website.

There’s nothing wrong with using the colour white, but the web page has approximately fifty-five percent of white pixels. White should be incorporated appropriately with other colour elements. Avoid using dull or light colours owing to these create exhaustion and weariness to the eyes. The combination of faded or dull green and white is not pleasing to see. The company can either change it to any dark colours that best fit with white. The company also can alter the font or text style of the web page headings and subheadings.

It seemed so weary for the eye since letters are compact. It can either be altered in font style or just make it bold. Lastly, the effectiveness of this endeavour can be tangible through the growing number of viewers the web page has. References Cappel, J. J., & Huang, Z. (2007). A usability analysis of company websites. Journal of Computer Information Systems, 48 (1), 117-123. Retrieved from http://koi.edu.au/wordpress/market/ Nielsen, J. (2003). Usability 101: Introduction to usability.

Retrieved from http://www.useit.com/alertbox/20030825.html Santillano, V. (n.d.). Seeing red: How color alters our behavior. Retrieved from http://www.divinecaroline.com/22188/ 68794-seeing-red-color-alters-behaior