Different online firms exhibit different levels of E-Business maturity depending on the standards of their applications and services (Fox, 2001, p.231). A clear comprehension of E-Business models can be employed appropriately to maximize future benefits. The objective of this paper is to discuss levels of E-business maturity in relation to three different organisations. E-Business Maturity As various enterprises go through different phases of e-business maturity, they encounter same challenges while incorporating this technology in their business operations. They need to validate with their competitors and equals to be able to match forward in the right direction (Bak & Stair, 2011, p. 186). Due to the fact that all businesses experience similar predicaments in this endeavor, their development steps can be portrayed as phases of maturity. The fundamental concept of study here is that all these businesses go through same phases of maturity with regards to the approaches they utilize and how they manage to sustain and drive business objective and processes (Garrett, 2006, p.10). The E-Business maturity model provides a platform under which one can establish where a business is positioned and pin-points high-priority advancement areas that ought to be addressed to enhance current maturity phase. The model elucidates the steps that ought to be taken to move a notch higher to an upper stage (Gosselin, 2009, p.86). The primary fact here is that improved E-Business maturity is directly connected to better outcomes with regards to a business’s capacity to inevitably implement E-Business programmes and processes. Improved maturity is likely to translate to maximised financial benefits from investments (Gangopadhyay, 2002, p.202). A noteworthy point is that this model describes the approaches and levels of E-Business strategy development. However, it is not designed to offer insights in the soundness of the chosen strategy. This kind of information can only be acquired by examining external factors, such as the environment, and organisational ones such as goods and services, clients and relevant authorities (Weill & Vitale, 2001, p.11). The five levels of the E-Consciousness Rising Model developed by the Price Waterhouse provide an elaborate platform under which maturity levels of different E- Businesses can be assessed. Masala Wok is a multinational food chain store that has several branches in different parts of the world. The food chain store serves Indo-Chinese cuisine. Going by the E-Consciousness Rising Maturity Model designed by the Price Waterhouse, the company’s electronic business website falls at the first stage. This is the Online Presence phase that groups organisations that have implemented static information to their online systems. There is minimal interaction other than information about the company, delicacies and services offered, and picture gallery. The website is designed to market the services offered by Masala Wok and provide directions on how to access their restaurants. The company does not engage in online retail and home delivery services. For this reason, the website system is quite basic and has no complex components interconnecting clients to suppliers and brokers. Ablecan is a visa agency firm that is well situated at the heart of London. The company’s area of specialty is acquiring business and tourist visa on behalf of United Kingdom residents willing to
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