Types of E-Commerce - Essay Example

Question The first type of e-commerce is B2B, which involves the business selling goods and services to other businesses. This business model is associated with consultancy, manufacturing, distribution and wholesaling business models. An example is General Electric in Saudi Arabia accessed through http://www.ge.com/sa/b2b. B2B Online direct marketing that offers services and which derives revenue from Transaction fees http://extrastores.com/en-sa/. More so, online consultancy B2B businesses derive their revenues from subscriptions and enrollments to the online platforms. The other type is B2C, which involves the business selling directly to the consumer. This type of e-commerce is majorly associated with high demand consumer goods in the retail, wholesale and supermarket business models. An example is Azizia Panda business accessed through http://www.panda.com.sa/dammam/Aboutpanda?___store=dammam_en&___from_store=dammam_ar. B2C Online direct marketing that sells products online which derives revenue from Sales. http://www.expatriates.com/classifieds/saudi/. B2C also earns revenue through consultancy and offering advice to the customers. Through marketing other entities on their sites, B2C enterprises also earn revenue. C2C is another form of e-commerce, which mainly involves the consumers selling to fellow consumers. Online sales websites are common for this type of business which is mainly associated with the retail business. An example is the Jarir bookstore in Saudi Arabia accessed through www.jarirbookstore.com. C2C Online direct marketing that serves as classified ads which derives revenue from Advertisement. Screen shot Thumb Link Type (B2B, B2C, C2C) Business model and revenue types http://www.ge.com/sa/b2b B2B Transaction fees Consultation fees Professional service fees http://www.panda.com.sa/dammam/Aboutpanda?___store=dammam_en&___from_store=dammam_ar B2C AdSense Online selling Advertising www.jarirbookstore.com C2C Direct sales AdSense Advertising Question 2 Ecommerce business: Faturah URL:http://v2.faturah.com/ar/home.aspx. Features that you like: Features that you like: The site is simple to access and guide the online shopper in terms of the characteristics of commodities that he or she is buying. The site is also accessible on mobile applications, making it an efficient application. The application can be compared to Jumia online shopping which operates globally on localized platforms. It is accessible through http://www.jumia.com. The application is compatible on mobile devices while it possesses features of high speed and efficiency in use. The feature also enables advance booking that could make business in KSA more dynamic. The site is lean in terms of drive space consumed making it faster and portable. Question 3 Bigboxx.com operates a B2C type of e-commerce. This is mainly characterized by listings inviting the customers to shop online for their household goods. The business operates on a retail business model. They are selling single items to the consumers who can shop for them individually. Question 4 Product/ service customization helps one to make commodities that suit them in terms of quality, appearance, fashion and tastes (Eid, 2011). More so, product customization helps in building a brand for an individual. When products are customized, they fit the brand that an individual wished to develop about themselves hence they can use it to market themselves. This drives demand in the long term. I would recommend the same for KSA as this would increase customer satisfaction and raise demand for products. I would recommend it because it helps fit commodities to the features and characteristics of an individual like SaudiAbaya does with women clothing, fitting them and customizing them to their needs. Question 5 Pricegrabber.com operates on a franchise business model, which lists products and gives price ranges depending on different businesses that deal in the product. A similar business would be important and profitable in KSA since it would help the consumers to compare thus increase competition and quality of products. I recommend Gazzaz Department Stores accessible through www.gazzaz.com.sa. This business builds relations with the local consumers through provision of quality shopping information on different accessories, skin care, and makeup. The business attracts the competitive market through provision of prices with convenience to the people in terms of geographical availability of the commodities. Question 6 MFG is a B2B business over Request for Quote. It helps the other businesses in developing professional documents like quotations and invoices and in generation of delivery notes. The business offers more consultancy services to other businesses than the physical products offered. Question 7 Respond.com is fast and effective in placement of orders and response rate. The site gives order suggestions based on the location of a person and allows one to choose features that are favorable to them in terms of quality, color and fashion. Respond.com is also user friendly with the interface easily usable to an average consumer with proficiency in using the internet. More so, the prices listed are reasonable considering different classes of people. Respond.com saves time for the consumer in searching for the commodities that they want to purchase and make an informed choice. In KSA, this product would help the consumers in saving the time spent in searching for goods online. It would make shopping user friendly especially with the widening e-commerce and increasing demand among the people. 8. Write an html page named ar.html ar.html Traditional perfumes from Saudi welcome to Saudi perfume world from the trade crossroads of desert see our best seller: Al Dewan keyword: "Saudi perfume world" Question 9 Can we do it in bullets? And show snapshot from the system. The SEO organic stocks different watches that drivers can use, and watches with world drivers as part of their names. The results also include the watches used by drivers in different racing activities. The title of the SEO search is Driver watches which involves the watches in different ranges. The keywords are driver watches. Question 10 SEO is important in ecommerce in KSA because it helps the consumers to easily access of the commodities that they want to buy (Eid, 2011). SEO also helps in checking on quality that the consumers demand because they can verify the same before purchase. Like the website suggests, SEO helps in ranking products thus making choice easy for the consumers. Question 11 Process First, you sign up with google AdWords using your email and password to gain access and for billing purposes. After signing up, you start a new campaign through the button “create campaign” displayed on the page. You then choose the possible budget that you will work with and then proceed to create your ad. When the ad is created, you create keywords that match your potential customers and enter billing information. The ad is then displayed to the potential customers. The ad created is accessible at the following link: https://adwords.google.com/cm/CampaignMgmt?authuser=0&__u=4709987740&__c=5554077460#a.17504422740_241981860.key&app=cm Question 12 AdSense can help in making money for the company through placement of ads close to content that it intends to market. The company gains income per click with the revenue increasing with the number of clicks on the ad. The main intention of the AdSense is to create more traffic on a particular ad, increase the clicks hence boost the revenue streams. Through this technique, the ad will attract the target audience who access the targeted content thus they will easily access the ad and buy from ones business. AdSense helps in prioritizing content and developing content following. Question 13 Mobile shows is a demographics element that depicts the number of views from mobile devices and the mobile applications viewing that particular content. More so, a behavior elementshows that a user had a good or worthwhile experience while using the site. It also shows the characteristics of the user while on the page and whether he used one page or skipped to other pages. The landing page (acquisition) shows which page the user accessed the information in so that one can determine the marketing performance of the pages. It can help in SEO and creation of search engine sites. Lastly, Pageviews and demographics analysis (the content drill down) breaks down all the data that a user accessed during an online search in folders. It helps in clustering the users and their information consumption like the report below. Question 14 Benchmarking is important in SEO because it helps one in knowing the performance of their sites and data over different searches (Eid, 2011). Benchmarking helps in quality control so that the websites can mark against the competitors and now areas that need improvement. Benchmarking helps in leveling the quality of content that is displayed on the SEO and ensuring that the consumers get the right level of information in the correct packages. Question 15 The social media marketing process chosen is the five-step marketing on social media. The five-step social media marketing process can be incorporated in the marketing process for http://www.goodasgold.co.nz/ by developing a structural way of showing the consumers goods on the social media. First, identification of the gap and target for the goods will help in streamlining the market. In the second step, the goods are clustered, which leads to the third step of choosing the social media mix like Facebook, twitter, WhatsApp, or LinkedIn. Once the mix is chosen, one goes ahead to implement it on http://www.goodasgold.co.nz/ social media sites and monitor and evaluate. Question 16 The sites help businesses in accessing the products as they can search for the products with ease online. The sites also help the businesses in checking the terms used by the other businesses in order for them to choose the one whose terms favor the working environment of the business. The sites also help businesses in understanding their needs and facilitating suppliers to understand the needs too to ensure effectiveness in the transactions between the businesses. Question 17 A malicious code is defined as any code that is part of a software that may be intended at creating a security problem or breach into a system. On the other hand, spyware is a software that intends at collecting information about a user or an individual without their knowledge. Phishing involves attempts to gain access to confidential information like passwords and passcodes by masquerading as a trusted entity when one is actually suspicions. Phishing can be prevented through firewalls and requesting user certificates before allowing access (Eid, 2011). One should also use strong passwords tough to crack to secure their information as a way to prevent phishing. Question 18 Https works in securing transferred data using public key infrastructure through provision of a Public Key Infrastructure (PKI). This infrastructure is highly secure and helps in transferring information across public networks with little breach. Question 19 In investing in KSA, several options can be taken. An example is the Nachi strategy, which was commonly called the “kitchen table” strategy. It involved the local people driving demand from the fellow local people. The company can undertake group purchasing in order to purchase a group and establish subsidiaries of the company. The company may also use User-based strategy for aesthetics and purchase paths, which involves purchase of a single firms and using it as a Centre of development in KSA. The firm may also undertake Platform selection, including a plan for re-platforming to build a business out of scratch in the area and establish it into a subsidiary. An example of a global strategy is the strategy by general Electric to market products through aligning them to the users in a particular niche. Question 20 In establishing a similar site to www.Groupon.comone could first start by a feasibility study to understand the market and its needs. Once there is an understanding of the market, the necessary resources are pulled together to start the business while taking into context all the risks that may be involved in the process (Eid, 2011). The resources will determine the scale of business that a person carries hence the next step would encompass selection of a specialization area. Promotion of the business to the people would be accompanied by a prelaunch of the business in preparation for the mainstream business. The business is then started and monitored for success or failure with constant quality checks on progress and direction. Reference Eid, M. I. (2011). Determinants of e-commerce customer satisfaction, trust, and loyalty in Saudi Arabia. Journal of electronic commerce research, 12(1), 78-93. Read More