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Fashion Luxury Market and E-Commerce - Essay Example

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The essay "Fashion Luxury Market and E-Commerce" focuses on the critical analysis of the major issues in the fashion luxury market and e-commerce. E-commerce is the most current trend in the business world. E-commerce involves transacting business using the internet…
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Fashion Luxury Market and E-Commerce
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Extract of sample "Fashion Luxury Market and E-Commerce"

The use of the current internet in mobile phones is the most effective way of edging competition. A mobile site would increase accessibility to many customers. Users of internet-enabled mobile phones have higher chances of picking up more sales conveniently and ensuring continuous contact with customers.

First, participants have to check their current e-commerce sites on mobile devices. Checking a site means going through all possible paths by conducting a product purchase, testing a coupon code, and verifying the zoom and pop-out of a product (Oestges, 2011). Finally, repeat checking on all mobile browsers such as google chrome and opera.

A sensitive design is a web layout that is flexible for different devices such as laptops, smartphones, and tablets. A web developer tweaks web code and starts up the process of designing. It is advisable to constantly monitor buttons, forms, and all possible interactive elements to maximize interactions with mobile phone users. Usually, a constant checkout process gives more sales. Post the company’s profile and the product on the website. A welcoming phrase is highly appropriate. For example, one would say; ‘welcome to a new luxury fashion shop with amazing products that meet all customers’ tastes and preferences’.

You can make posts like; do you ever buy online with your phone? Why or why not? Wake up any store using your mobile phone, ‘your fashion-your pride’. Some interesting adverts would carry the day across the world's major communication platforms. Some adverts such as “The world faces a parading shift in business; today the world is marveling to enjoy the first ever easiest trading in the luxurious fashion” design over Mobile phone devices would enhance the establishment of the business in e-commerce. Some would read like, “enjoy luxurious fashion wear at your comfort; you only need to click on your mobile phone buttons to enjoy marvelous services”.

You can make a subdomain and redirect anyone on a mobile device to your website. For example, a site like hi-luxuryfashion.com can build a mobile website that resides in m.hi-luxuryfashion.com. This strategy would enhance the traffic running through the business’ e-commerce website (Oestges, 2011).

A product review is a massive online marketing method for public relations and awareness. Reviewing of products from other websites enhances brand credibility and trustworthiness in addition to personal marketing (Oestges, 2011). Here is an example of a review process.

Start by creating a list by performing a Google search. Perform searches like (but, replace "widget" with your product): a widget blog, widget reviews, submit my product for review, the widget in the title: "product review” then replaces the word “widget” with a word such as luxury wares. By performing searches on all the website’s URLs, one would come across the list of customers and engage them to realize sales.

The Multi-Link allows you to control multiple Heat Miser Wi-Fi/Wi-Fi RF thermostats using the Heat Miser app. Multilink channels contain communications between two or more nodes that spread over the wider region. Multi-Link offers a greater platform for displaying the retail business. Multi-Link offers domains that boost future marketing for retail businesses (Oestges, 2011).

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