Catatech Industries: The Question of Electronic Commerce - Case Study Example

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Catatech Industries: The Question of Electronic Commerce

She faces the dilemma of bringing this to the CEO and if he agrees, taking responsibility for the development of an online retail outlet that can compete with those who have already established their presence. The objectives of the firm are to be an international business with a healthy cash flow that is supported by steady growth. Their sales model was based upon an experienced sales force, often former electricians, who could market their products directly to buyers through their own knowledge of the items they sold. The company prefers to stay the course because up to this point it has been a successful strategy for the company. The CEO Carlos Fernandez does not see the future of the importance of the internet, but Marisa Rivera, CIO has seen the implications of internet marketing on competition forces. The company is not against progress as it has a thriving IT department that has facilitated integrated systems for inventory and sales. Marisa’s objective is to supply Carlos with enough information to sway him towards deciding to create internet sales opportunities in order to compete with other suppliers who have already entered into that market (Kaull, Anderson, 2003). ...Show more

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Running Head: CASE STUDY: CATATECH INDUSTRIES 1 Case Study: Catatech Industries and Entering into the Online Sales Market Name Class Date Case Study: Catatech Industries and Entering into the Online Sales Market Catatech Industries is an international leader in manufacturing and distributing electric measuring tools…
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