A Progressive Learning App for Children that are behind - Assignment Example

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A Progressive Learning App for Children that are behind

From this discussion it is clear that United Arab Emirates has been enjoying modern, diversified and growing retail food sector over the years. Increasing development of new hypermarkets in last few years is the key driver for rapid growth in retail food sector. 90% of the total consumed food especially food ingredients s outsourced from markets and processed in this market. Therefore the domestic firm has huge opportunities in food market of UAE. Consequently, the people have high disposable income and for this reason they are very much reluctant to pay higher price for food if it is presented in a luxurious way and environment.  Nevertheless, very few domestic businesses operate in retail food sectors as luxurious restaurant like multinational food chains present in this market. As the paper highlights market of BiCE refers to the potential customers who would be interested in consuming high quality Italian food with premium services. The defined market also covers the purchasing power of the target customers and the product and service offered by the company are permitted by the laws and regulation. The company faces demand of its product and services from a niche market only then it can gradually work towards achieving greater market share by following the trends and demands of the market. BiCE will offer a complete package of Italian foods which will satisfy the variety seeking group of customers. ...Show more


The report represents a marketing plan of a new restaurant food business named BiCE at Jumeirah at Etihad Towers, Abu Dhabi UAE. The restaurant is a new start-up under the umbrella of BiCE restaurant group. The restaurant is renowned for serving authentic Italian delicacies…
Author : lindsaymcclure
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