Qualitative Research - Essay Example

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Qualitative Research

The reason why qualitative research method is used is because of its ease of use over quantitate research method. For instance, measuring human emotions through quantitative research would be very difficult. However there are tools available in qualitative research method where people can even incorporate human emotions and feelings in their analysis. When using qualitative research methodology, the conclusion of the study is a mere proposition, an informed assertion. There is no ‘hence proved’ at the end of the study. This is where quantitative study comes in. If the proposition deduced by qualitative research needs to be proven or at least get a more concrete support, the proposition can be analysed/qualified with quantitative research. Empirical support can be used from quantitative method to support qualitative conclusion. However this approach is discredited by Oxford University professor Bent Flyvbjerg. According to Flyvbjerg, qualitative research methodology can be used, both for hypotheses testing and going beyond the limit of generalizing limited case studies (Flyvbjerg, 2006). ...Show more

Summary

1. Qualitative research In the purest sense, qualitative research is a method of inquiry that is used in social sciences, marketing research and many other university level subjects (Norman & Yvonna, 2005). It is a method to analyse and get to know the factors that contribute to a change or modification (if any) regarding the subject…
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Qualitative Research essay example
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