Applied theory - Essay Example

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Applied theory

Besides Beyonce and her husband Jay Z, the article talks about other popular bands such as U2 and its lead singer Bono and Coldplay, the major artists expected to perform at the summer music festival in Glastonbury (Topping, 2011: 15). From this article, the emergence of the popular culture in form of music can be evaluated by considering theories of industrialization and of cultural studies. Popular culture is a broad term that incorporates common aesthetic or life practices in qualitative and statistical dimensions (Arnold, 1964:31). However, modern day theorists regard popular culture as a common tradition that has arisen in the modern times and it differs from folk tradition because it is mass-produced and different from high life because it is consumed in mass (Arnold, 1964:32). From this article on Beyonce, it is apparent that popular culture has undergone a lot of transformation from the last century. The current popular culture is characterized by extensive use of the mass media to publicize the events and elaborate organization by the artist and event organizers. Gans (1974:61-62) defines popular culture as an epitome of the society, reflecting the transformations occurring in the society. According to Giddens (1979:29), European and American societies underwent profound transformation in the 18th and 19th centuries. ...Show more

Summary

This article is about popular culture and it depicts Beyonce Knowles and her intended performance at Glastonbury. Besides Beyonce and her husband Jay Z, the article talks about other popular bands such as U2 and its lead singer Bono and Coldplay, the major artists expected to perform at the summer music festival in Glastonbury (Topping, 2011: 15). …
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