Important reflections about higher education in marketing - Essay Example

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Important reflections about higher education in marketing

So, if the young Arabs are not well versed in marketing, they cannot contribute any significant change and cannot bring any economic development to their homeland. Although there is a growing trend of use of application of marketing, especially in the UAE, many people in these states are not well aware of the importance and its application in their particular environment. Considering the importance of marketing on the one hand and the lack of proper awareness among the native people, on the other hand, the advocates of marketing studies have been split into two groups. The one group believes that the marketing concept is not applicable in Arabian countries due to the fact that in these countries marketing principles cannot be applied as the supply of goods and services here is much greater than demand. Their argument against marketing principle application is based on the assumption that the marketing concept has been essentially a tool of developed countries, a means by which the products of buyers’ market economies are marketed. Thus, they further argue that marketing is not a discipline of globally accepted principles that may be applied to a subset of national economies. However, although they advocate marketing research and studies in order to apply its principles in the local market to boost its economy, they show their concern for the lack of adequate marketing knowledge and the shortage of marketing expertise which are the significant barriers to the applicability of the discipline. ...Show more


This essay offers some important reflections about higher education in the United Arab Emirate in marketing and plausible reasons which significantly impact the young students seeking marketing studies in internationally reputed institutions. …
Author : daphneoconner
Important reflections about higher education in marketing essay example
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