Discourse analysis (MA communication studies) - Essay Example

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Discourse analysis (MA communication studies)

The article seems alright, but hidden within there is a serious contradiction, so I think that this article is a relevant example for showing language, power and society in an interactional context. OneLife is a magazine for the big masses, and it publishes light pieces of literature that the readers consume without any second thought. Most probably the audience is young and light-hearted. They don't want to complicate their lives, so they like self-help advice whenever they can find it for free. Let's see the article!
"Sometimes the way we ask for something, or our reasons for not doing something, are examples of faulty thinking and a 'victim' mentality. Eg: you want to return something to a shop, it's not right or it doesn't work. What type of language would work best
"The first is a question, which is asking for a refusal. The second is a statement that demands good service. Whenever you need to ask or negotiate for something it is better to follow the 'Reason/Proposal' formula.
"This type of language is sometimes called being assertive and it doesn't have to be unpleasant or aggressive. If you go for a neutral, non pleading tone and a straightforward statement of fact, it's bound to work.
"People will connect with you better if you try to match their tone of voice. ...Show more

Summary

I have chosen an article entitled "Watch your language!" from the section "Personal" in the Magazine OneLife of BBC. It is a piece written as a sequence along many other articles with the theme of "Confidence". There is no name for the author, so the reader of the BBC website knows that it was produced by one of the staff writers…
Author : maurine74
Discourse analysis (MA communication studies) essay example
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