The largely modularized curriculum is delivered to just over 23,500 students, about 16000 of whom are full-time and the remainder study on a wide range of part time and short term courses. It offers around 500 courses from Part-time, 'Taster' courses, programmes through Distance learning to Full time degree courses.
Academic registry, Accodomation services, Corporate Planning, e Learning Initiative Team, Finance, Human resources, IT services, Marketing and Recruitment, Public Relations and Communications, Student Services, Regional European affairs.
Product : In case of Northumbria University, the product is the variety of Courses it offers to the world. It is a service industry, thus the product offered is not tangible. The Courses vary from part-time, short-term, to full time courses. They also offer courses through Distance learning programmes. The target market for the University varies from Higher school students to Graduates to Professionals to Housewives across the world.
Promotion or Communication mix : Modern marketing calls for more than just developing a good product, pricing it attractively, and making it available to the target customers. The company needs to communicate with their customers, and what they communicate should not be left to chance . ...Show more