The continuous search for value in the business organizations aided by technological revolution has led to significant investment into the development of the most critical resource of the organizations, the human resource. There have been radical changes in the area of organizational training. LRH Manufacturing Inc. has also decided to use a Web Based Training Management System. The project is aimed at improving the deliverables of the training activity by way use of IT in rigorous planning, deployment, feedback, data compilation, review and improve aspects of training. The traditional classroom training in organizations is increasingly being replaced by web based training because of its user friendliness, low cost and amount of content it can offer to users. At the same time it is a change activity which is to be positioned as change in cultural aspect of the organizations.The key to success of the change is communication with the people who will be affected by the new training project to gain their support. In line with the government regulation which stipulates Web Based Training Management. Key to success is creating awareness and managing project stakeholders' expectations to minimize resistance and gain the necessary support to make implementation of improvement solutions successful.Stakeholders are individuals and groups who have the ability to influence or are impacted by the direction and success of the project. In the project under discussion, the stakeholders in the case of LRH Manufacturing Inc. have been defined as all the managers and executives of all the key departments viz. Sales & Marketing, Customer Service, Finance, Human Resources, Information Technology, Office Management, Product Development Research and Manufacturing Distribution.
A stakeholder analysis was carried to differentiate communication needs among the stakeholders. A project stakeholder map (1) was developed which involved steps like listing of stake holders, listing of impact of project, organizational importance and attitudinal response to the project. Accordingly two main distinct groups have emerged i.e. Core Functions and support function. The prevailing regulations are aimed at the requirement that the product which is in the medical care area is reliable, accurate and cost effective since it is used for human life. Accordingly product research and manufacturing distribution are taken as core function. As the project is about web training, human resource and IT have been clubbed with core functions. The support function is sales & marketing; finance and office management.
Higher level of acceptance and involvement is a critical success factor especially among the core functions and not so critical for support function, the communication plan will be different for the two categories.
The Project Communication Plan
Communication is defined as, "The exchange of thoughts, messages, or information, as by speech, signals, or writing." (The American Heritage Dictionary of the English Language, Fourth Edition). This essentially means that communication associated with a project has a single focus - bringing or aligning different minds associated with the event / plan of the organization on to a platform of similar understanding on the issue to achieve collaboration and unidirectional response to the issue involved. The communication plan is divided into following elements:
Content / Theme
The content type has been developed by reviewing the goal of the project and its value addition to the organization. The information content contains relevant details which include the compelling need to change, impact of change on individuals and organization, the process of change, time schedules. The company vision and policy will be a part of the communication
The specific mode of communication for specific identified communication has been selected taking relevant factors in account. It is necessary that the communication target for change management is to be carried out by