This essay declares that with the government laying stress on using the educational institutions that are now being treated as already made national investments, it is important for the universities to offer sought after courses with adequate academic back-up and run like well-managed business organisations. Universities today are functioning like any other business houses with impressive competition by other universities who would like to make it to the forefront. Hence, this study attains importance in the light of the above, because it is necessary to know why the international students, who are today treated as customers of the service providing universities, are interested in coming to Chichester more than most of the universities. It is also significant to understand what service Chichester provides that might not be offered by other universities and thus, the study is pertinent and important.
This paper stresses that the earlier student-university relationship, with the student in the humbler category and the university as the education-giver, has come to an end. Instead, it is the era of service providers and promoters, providing adequate support, imparting knowledge and preparing students for their future roles. The study as enormous and highly pertinent scope and is one of the initial studies in the field, which will be followed by a continuous future research. The current study is attempting to create groundwork for the further studies on the changed roles of universities as the international human resource creator of a very high quality.