This essay approves that in today’s world of visual communication a company uses the media as a tool in selling its products. Advertising agencies, as media options is often found to use the female image to sell off its clients products and to achieve rapid turnovers. The picture of women portrayed in the advertisement commercials have become of a stereotyped nature. It depicts each and every woman to be bold and extrovert in relation to the models portrayed with bold attires and appealing make up. Different commercials use women rather to fulfill the selling motives of the company’s products and services. It takes no concern while tarnishing the image of womanhood for which the need for censorship has risen as regards to advertisements. Further, women have started to occupy senior positions in the media houses. However, the unfortunate part of the game is that the qualitative approach at looking over the female work force has still not undergone any change. The gender bias is evident in the journalism profession as regards to the gender view of the sources gathering the information.
This report makes a conclusion that women resorting to menial and low paid jobs are often the subjects of sexual exploitation. Even, the society as a whole views the women creed as items of sexual fervor. Thus commercials explicitly using the above female image do call for limited censorship. These practices must be curbed at the very outset so as to reduce the gender bias emanating from such and in bettering up the social environment. ...Show more