Answers to Case Studies - Essay Example

Only on StudentShare

Extract of sample
Answers to Case Studies

In this paper, we will be analyzing the cases of Pacific Blue in New Zealand’s airline industry and the House of Fraser in the context of the UK’s department store industry, looking at their problems and recommending solutions.
Michael Porter in his book ‘Competitive Strategy: Techniques for Analyzing Competitors (1980) points out that there are five forces acting upon all firms in an industry that determine its chances of entry, exit and survival. Industrialists and producers set up barriers to entry or exit that can prevent or delay the entry of competition- so that they in the meantime reap the profits and revenues available from the interested consumers. These forces are the (1) likelihood of new entrants; (2) power of buyers; (3) power of suppliers; (4) degree of rivalry and (5) threat of substitutes. Thus any one and all of these forces can impact a firm’s chances of success or failure in a particular industry at any given time. Porter maintains that an industry is a group of firms that market products which are close substitutes for each other. Thus we have the airline industry, the retail industry, the automobile industry etc. which deal in products and services that are close substitutes for each other. Porter also uses the concept of industrial groups according to whether the degree of segmentation of products or services is wide or narrow i.e. they are loosely or tightly segmented (Porter, 1980).
Coming to the case of Pacific Blue, it seems that it is stuck between a rock and a hard place. At the one end it has Air New Zealand, the dominant competitor and national airline of New Zealand, for which locals have affinities mainly due to the reason that most industries are foreign operated and dominated. However since the entry of Qantas and Pacific Blue, the degree of competition has intensified. Both Qantas and Pacific ...Show more

Summary

Right from the time it is formed, there are forces in both the external and the internal environment that are acting upon it and which can boost or deter its chances of success and survival. Thus, every business has to formulate a plan or…
Author : jocelynkreiger
Answers to Case Studies essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Answers to Case Studies"
with a personal 20% discount.
Grab the best paper

Related Essays

Case studies
Among the other countries, it has opened quite a large number of stores in Japan and Canada. This company mainly sells different types of coffee, particularly drip-brewed-based and espresso-based coffee, along with different types of other cold as well as hot drinks, different types of snacks, coffee beans etc.
7 pages (1750 words) Essay
Human Resource Case Studies
The needs at issue, affecting job perception, will often be other than the higher order needs (for achievement, challenge, and such) that have received so much research attention; they may be social needs. The precise relationship between job perception and job satisfaction (indeed, the very direction of the relationship) is not altogether clear, although there is clear evidence of a linkage.
3 pages (750 words) Essay
CASE STUDIES
benefits or tips could be expected to not be as enthusiastic about their jobs as top management therefore this could be cause for concern to the company. 2. Diversity could be problem for the company in the future since the present level of diversity is not enough. The top
4 pages (1000 words) Essay
CASE STUDIES
we analyze this cross channel marketing, the issue that becomes an object of contention is the way or the speed with which, Lonely Planet’s website disseminate the tourism related information. That is, the speed of Internet technology has made Lonely Planet’s main
7 pages (1750 words) Essay
Case Studies
The Court mentioned several standards that will be the main basis for deciding whether the pictures included in the brochures were obscene. The Court based their
4 pages (1000 words) Essay
Human Resource Case Studies
The needs at issue, affecting job perception, will often be other than the higher order needs (for achievement, challenge, and such) that have
3 pages (750 words) Essay
Case Studies
The attending physician’s notes indicated a temp of 98 degrees F, an elevated heart rate and respiratory rate, and low blood pressure. Ms. A states,
4 pages (1000 words) Essay
Ethics Case Studies
In all three experiments, the principles of voluntary participation and risk minimization were violated in various degrees. On a broader level, it is the principle of informed consent that was violated, because the participants were left ignorant of some relevant information regarding their participation in the studies.
2 pages (500 words) Essay
Case Studies
The majority of citizens in this region are absolutely poor because they cannot afford their basic needs such food, clothing and shelter. The main issue is not to discuss the level of
4 pages (1000 words) Essay
Case studies
w adrenaline hormone is synthesized by the endocrine cell as it is synthesized in the medulla of the adrenal gland through the conversion of amino acid tyrosine (Peters, 2005). 7.What does this classification dictate in terms of how the hormone is synthesized by the endocrine
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT