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Essay example - School or system public relations plan/policy guidebook

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Masters
Essay
Education
Pages 3 (753 words)
Public Relations, as defined by the Public Relations Society of America in their initiative: ‘Public Relations Defined’ (started last November and culminated late February of this year), “is a strategic communication process that builds mutually beneficial relationships…

Extract of sample

Not only that, the community in general has become an audience to what schools have to say. What the public thinks of one school carries a weight that could make or break it.
To cope with the demand for information, public relations has become an indispensible tool for schools and organizations all over. With this, schools can maintain an aura of trust, credibility, and cooperation with the general public as well as the people inside the school. This is important in many ways because who you know and who knows you really count in any business. A single remark from a parent could ruin a school, not enough exposure to the public could limit the number of students coming to the school, and a bad image could discourage potential students from even considering enrolling to that school. It goes on and on. With proper public relations, all those can be avoided.
It is imperative that the school maintains contact with the people inside and around it. That means talking and listening to everyone from the staff, the faculty, the administration, the students and their families, and the community in general. The school must strive to empower everyone with information about itself, its current status, and the status of its students. It must also increase the amount of interaction between the school and community, in effect increasing the involvement and support of the community in the school’s affairs.
This can be achieved by holding meetings and events that could serve as forums where people can discuss about the important things relevant to the school. For the teachers and staff, Faculty and staff meetings could be held monthly or as needed to keep everyone updated and to provide an outlet for discussion; for parents, Parent-Teacher conferences can be done regularly to bring them up to speed with their children’s performance, any events in school to look out for, and to discuss better ways to help the children have the best education; ...
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